Today, a biz owner whose emails I read sent out an email that opened with: "This email is for you if you want quality help on [achieving business outcome] but don't want to commit the [lotsa shekels] that top-shelf collaborators charge." I winced at this. The fact is, this guy is a legitimate expert, who deserves to get paid based on the business value of his services, and yet here he is, leading off the pitch for his new offer by saying, "It's cheap relative to what you might expect." I think there's a lot of value in raising your prices. I think it can even make sense to be the most expensive in your field. Sometimes, on occasion, it can still make sense to offer something at an "attractive" price. But in that case: 1. I don't think it makes sense to lead off with that. Instead, it makes sense to first and foremost fully sell the "quality help" that this biz owner only got to later, and to emphasize that before appealing to cheapness. 2. It makes sense to give a legit public reason for the "attractive" price, and that reason can never be "I am doing it because I'm afraid you won't pay the going rate for this," even if that is part of your private motivation. I wonder if we can come up with a list of such reasons. I'd like to invite you to think for a moment, and comment below with one or more reasons you could use to justify a particularly "attractive" price, which is lower than the going rate for whatever it is that you sell. I'm inviting you to do this for two reasons: 1. Because if you do it now, there's an excellent chance you will remember this important lesson, and you won't make the same mistake this biz owner made in his email today. 2. Because I'm running a little experimental contest. The last person to comment on this post wins $100, which I will PayPal to you in case you are the winner. How do we determine the last person? I will come back to this post periodically and check the comments. If when I come back, there have been no new comments with a reason to be cheap FOR A WHILE... then then last commenter will win and I will announce the fact.

So, I've built a new tool that helps you find relevant newsletters in your niche to run ads or do JVs with. I wrote a draft sales page today and I'd love some feedback on it. It's a hefty page so obviously you dont have to read it all if you don't want to. Reading just the lead is perfectly fine. Here's the doc: https://docs.google.com/document/d/1ZRg3FI_sPYa8Cel1sss5O9jnZ0JhMjLpbAVZUj0kZ8Q/edit?usp=sharing

UPDATE: This riddle has been solved. @James Harrison got it in the comments below. But before you go and read James's answer, I highly recommend reading the riddle yourself, and thinking about it a bit, and trying to figure it out on your own. The answer, whether you figure it out or read it later, will be much more useful to you that way. ============== I just got a guy with an email list of 99,000 people, mostly buyers... ... and a proven $10k offer, plus a stable of lower-ticket products... ... say he's interested in handing over his list to me for me to monetize for him, via auction or in some other way. Maybe nothing will come of this. Still, I'm posting it because I'm chuffed about the possibility. Plus, I'm posting it because there's a lesson here that's relevant to you if you have an email list, and if you are looking for partners, clients, or customers. Do you want to guess how this guy and I started talking, and what I did to get him to express interest in working with me? I'll tell you this: - I'd never heard of this guy until two days ago - He didn't come via the "refer me your copywriting client" campaign I ran to my email list last week - I did not send him any kind of cold outreach message - He did not send me any kind of cold outreach message - We didn't meet in a group, a mastermind, a bathhouse, or an orgy So? You wanna guess how this guy and I started talking, and how the conversation turned to partnership in a jiffy? Or you need more information? Ask away or guess away. The smallest bit of thinking about this today will make this lesson stick more in your mind, and increase the odds you apply it tomorrow.

Valentine's Day is tomorrow... do you have a date? Or maybe less heartbreakingly... Do you have a Valentine's Day launch or promo planned for your list? I mean, some cool, deadline-based offer, and a sequence of emails, which can bring in an extra $5k... $15k... $25k over the next week? If you don't, what if I were to create such a launch for you? And what if I did it in such a way that you would be GUARANTEED to make way more money than you pay me? Yes? No? And if you think Valentine's Day is a little too tight to be realistic... ... there's plenty of other launch-worthy occasions coming up: - February 16. World Whale Day - March 8. Daylight Savings - March 14. Pi Day - March 23. National Puppy Day Interested? Not interested? Let me know below:

It is the DAY AFTER The first Daily Email House pool party and associated "I endorse YOU" auction wrapped up yesterday at 6pm my time. All the partygoers were beautifully behaved, a real peace-love-understanding-respect crowd. Today I found no broken glass, no food on the floor, and no pee in the pool (from what I can tell at least). Still, it's a bit of a mess after every party. Since yesterday was a banger, it's gonna take me a while to clean up. All that's to say: - If you have DM'ed me over the past 18 or so hours, and I haven't gotten back to you yet, I will get back to you. - If you participated in the auction and are wondering where your promised PARTICIPATION POOL PARTY FAVOR is, it's coming. (I gotta write it up, but I can tease you by saying it is something we have already voted on in this community and have seen significant interest in.) - As for prizes for intermediate top-bidder winners: @Thomas Lalas - wins a physical copy of the best book I have found to date on the topic of SHOWMANSHIP. Will send it out... soon. @Yehoshua Kahan - wins licensing rights to one of my courses, to sell in perpetuity and keep 100% of the money. I'm already in touch with Yehoshua about which of my courses he wants to claim. Best/funniest comment prize - I will announce that in a special post, because it's deserving of a special post. But partygoers probably have a good sense of who's gonna win it. Special thanks to both @Maliha M and @Chris Dyson, who were helping me behind the scenes, and without whom this party wouldn't be what it turned out to be. And now... At this point, it's little secret who our auction winner is. But still it deserves repeating and putting into lights as much as possible: Our AUCTION WINNER IS.. 🎈🎈🎈🎈🎈🎈🎈🎈🎈🎈🎈🎈🎈🎈🎈 🎉🎉🎉🎉 @Nick Bandy!!!! 🎉🎉🎉 🦩🦩🦩🦩🦩🦩🦩🦩🦩🦩🦩🦩🦩🦩🦩