Leaderboards. Challenges. Bonus 1:1 Calls. Better onboarding. A new Start Here. Posting more. Posting less. More live calls. Less live calls. Adding GIFs. Taking the GIFs away. Ringing the bell? Not ringing the bell because maybe you rang it too much 😅 Rewriting the same welcome post for the fifth time. Staring at your community wondering why they’re all acting like NPCs 🤦🏻‍♀️🤣 At some point… it gets really hard to tell the difference between making intentional changes and just hoping the next tweak finally lands. Engagement by Design opens tomorrow. Thirty days of looking at what your community is actually telling you before changing something else. No canned case studies. We’ll use the communities inside the sprint, figure out what’s really going on, and decide what experiment is actually worth running next. If you want the details before I post them publicly tomorrow, send me a DM. Question… 👇🏻 What’s the change you were most convinced was going to fix engagement… and what happened instead?

You got people into your Skool group…now how the fuck do you get them to come back? 👀 Getting members is one problem. Getting those members to actually participate, connect with each other, use the shit you built, show up again tomorrow and eventually become the people who make your community feel like a community is a completely different one. And no…I don’t think the answer is posting “What’s your biggest struggle right now?” every Monday and hoping for the best 😅 I’m putting together a 30 Day Engagement by Design Sprint for existing Skool community owners who already have people inside their group and want to intentionally design what happens after they join. This isn’t 30 days of engagement hacks, generic post prompts or me handing you a calendar of shit to copy and paste. We’re going to look at the actual experience you’ve created for your members. Do they know how to participate without needing a fucking instruction manual? Is the next step obvious and small enough that they’ll actually take it? What behaviors are you rewarding…intentionally or accidentally? Are you creating opportunities for actual connection, or mostly giving people more shit to consume? What kinds of posts make it ridiculously easy to jump into a conversation? And are you trying to force engagement…or designing a space where participation makes sense? The sprint is based on my Engagement by Design framework, which I recently taught in the skool Scale Camp community, built around one big premise: Every community gets the engagement it was designed for. We’ll spend 30 days actually applying the principles to YOUR community, with plenty of room to implement and see what happens instead of cramming a bajillion lessons into four weeks and calling it transformation. This is specifically for existing Skool owners with actual members to work with. It’s not a build your first community program, and we’re not spending 30 days overhauling your About page or chasing some mythical engagement formula.

I think most Skool group cards are trying way too hard 😬 They’ve got twenty different messages competing for attention, six different fonts, every benefit crammed into one image, and somehow they still don’t tell me why I should click. The funny part? The people running those communities usually have something genuinely valuable inside. The image just isn’t helping 🤦🏻‍♀️ That’s one of the reasons I built Defunk’d Design. It’s a place to get feedback on the marketing images you’re already making so you can stop relying on the same templates, prompts, and AI-generated styles everyone else is using. The goal isn’t to make your marketing prettier. It’s to make it feel like your business instead of something that could belong to anyone. I’m also trying something new 🤷🏻‍♀️🤪 The next 7 people who join on the Standard Annual plan will get a custom Skool group card / Discovery banner redesign from me. Not a template with your logo dropped in 🤮 A banner built around your community, your personality, and the people you’re trying to attract. Then you’ll have the community to keep improving every other marketing image you create after that. 👇🏻 When you’re scrolling Skool Discovery, what’s the first thing that makes you decide whether a group is worth clicking?

Does your Skool community have 200 members…and 11 of them apparently have custody of the comment section? 😅 There’s usually a handful of people you can count on. They comment, come to calls, answer questions, welcome people and generally make the place feel like something is happening. And then there’s everybody else 😬 I don’t automatically think lurking is a problem. People use communities differently, and nobody needs to comment on every damn post just so the engagement numbers look pretty. But if almost every conversation in your Skool involves the same small group of people, there’s something worth looking at. 🧐 How easy is it for someone who’s never commented before to jump in? 💭 Does participating usually require them to come up with a thoughtful answer? 🤔 Do they know where they fit into the conversations happening around them? 😳 Are there easy entry points that don’t require confidence, expertise or a five paragraph introduction? 🕸️ Have you created ways for members to connect with each other instead of every conversation revolving around you? Sometimes we accidentally make participation require way more effort than we realize…and then wonder why the same people are the ones willing to make that effort over and over again. That’s one part of we’re getting into during the 30 Day Engagement by Design Sprint starting September 1st. This isn’t about forcing everyone to participate or filling your Skool with pointless engagement bait. We’re taking the bigger principles from my Engagement by Design framework and actually applying them to YOUR existing community. You’ll have space to look at what’s happening now, change some shit intentionally, let your members respond to those changes and figure out what actually works for the people you have. Enrollment opens August 22nd. If you’re interested, send me a DM and tell me you want the Engagement by Design Sprint info. If Skool hasn’t unlocked DMs for you yet, tell me here and I’ll come find you 😉 And for everyone with a Skool community…

There’s a really fucking annoying part of building the business you keep saying you want… At some point, your actions have to agree with you 😂 You can want more money, more freedom, better clients, offers people actually buy, content people understand, and a business that fits your actual life. You can want the whole damn thing. But wanting it really badly while repeatedly doing everything except the shit that would help build it is a fantastic way to stay in almost. And almost can look VERY productive 😈 Researching. Tweaking. Learning. Planning. Reorganizing. Changing the offer again. Saving a bajillion posts for later. Spending an unreasonable amount of time trying to figure out the perfect way to do something you probably could’ve already tried twice. The shit that would actually give you some useful information is still sitting there waiting for you to do it… Send the email. Make the offer. Post the thing. Ask the question. Follow up. Launch the weird idea. Let somebody actually see the thing you’ve been fucking with for three weeks. Enter from stage left… Fix Your Funk. It’s a business community for neurodivergent, neurospicy, multipassionate, nonlinear entrepreneurs who already have plenty rattling around upstairs and would really like to turn more of it into something tangible. We figure out what’s actually getting in the way, what makes sense to do next, and how to get out of the mindfuckery tornado long enough to fucking do it 🙌🏻 Messy AF action. Evaluate. Refine. Keep fucking going. If you’ve gotten exceptionally good at almost doing the things that could change your business, come find us in Fix Your Funk. 👇🏻 What’s something you know would move your business forward that you’ve been almost doing for way too fucking long?