Notes and takeaways from the 2025 Q3 Skool Games Winners 1-day in LA with Alex Hormozi Summary: This session is basically a Skool “advanced class” on three things: content, communities, and offers. On content, Alex explains that most people create “four-minute voice memo” content that should have been 30 seconds. The fix is structure and pre-thinking. Capture content in the most natural way (lives, calls, workshops), then edit for each platform. Start with volume so you get data, then squeeze that volume into fewer, higher-quality pieces over time. On communities, the theme is simplicity and leverage. Most small business owners and wellness providers are stuck in the same trap... Too many platforms. Too many funnels. Too many half-finished ideas. And then someone tells you to “make more content” on top of all that. The result is exactly what Alex described: Your content becomes that four-minute voice memo that should have been 30 seconds. You feel like you’re working hard and still not seeing steady growth. Let’s fix that. In this post I want to distill what was discussed and give you a simple way to think about: - How to create content that actually moves people without burning out - How to use one Skool live as a full content engine - Why the About page can beat a traditional funnel - When to use free, paid, public, private, and tiers - What really keeps people paying month after month All in plain language, so you can put it to work in your own Skool community. 1. Stop talking like a four-minute voice memo If you’ve ever listened to a long voice note and thought, “This could have been 30 seconds,” you already know the problem. Most creators hit record before they think. The fix is not to turn into a robot.

The new Skool Stories episode with Kirby and Claire looks fun and light on the surface, but underneath it is one of the clearest maps I’ve ever seen of how people grow inside this platform — as creators, operators, and humans. If you’re building a Skool (or thinking about it), this episode shows the real pattern of how people find their “place” here. Most of us don’t come in knowing exactly what we want to build. Most of us don’t come in with the “perfect niche.” Most of us definitely don’t come in with a million followers. What we do come in with is curiosity, some passion, and usually a chapter of life we’re trying to grow out of. That’s where Kirby and Claire’s story hits home. Claire didn’t join Skool to become a creator. She joined because she was burned out from nursing, tried different jobs online, tested a few chapters that didn’t fit, and eventually landed in the role that matched who she naturally is: the person who makes things work. The person who keeps communities running. The person who brings warmth into a very fast-moving environment. Not a “guru.” Not a face of a brand. Not a content machine. A community operator. And that’s the part people underestimate: Skool doesn’t just need creators. It needs great operators, organizers, moderators, and support roles. A lot of people thrive here without ever building their own community. Kirby, on the other hand, came in as the first Skool investor. The first free community. The guy who learned by doing, by posting, by getting into creator beef (yes, the Hamza story), by helping big creators launch, and by absorbing the philosophy that drives the whole platform. Two very different arcs. One ecosystem that gives each person a place to evolve. The other big thread in this episode is how launches really work. They’re not complicated. They’re not about having a big audience. Some of the biggest wins on Skool came from people who started with 20 friends, did a quiet whisper, and built the community with them instead of for them.

Just joined a new group and immediately went to change notifications... Surprise!

The Skool app logo Santa hat...

But wait... they changed it after I clicked through the Classroom! Skool Games Event Recording Q3 2025 ft. Hormozi 50 winners flew out to LA for the Q3 Skool Games event & discussed these topics: - The skool community making $500k /month with no sales team - How Hormozi's new skool community is going - Skool's plan for 2026 - Hormozi's plan for 2026 - Q&A Watch it on Skool News YouTube channel (with timestamps). No Skool News this week. You get this instead 🙂.