I just had a free a strategy call with our own @Sam Rathling today, and WOW was I blown away. Sam is a LinkedIn sales specialist who's done 165 free strategy calls since April 1st, and her community grows almost entirely by referral (49% referral rate). When someone with those numbers tells you your profile is leaking conversions, you listen. Here's what I'm changing, and what you probably should too: 𝟭. 𝗠𝗮𝘅 𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝟮𝟬𝟬 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 𝗿𝗲𝗾𝘂𝗲𝘀𝘁𝘀 𝗲𝘃𝗲𝗿𝘆 𝘄𝗲𝗲𝗸. LinkedIn gives you up to 200 requests per week, and the unused allowance doesn't roll over. Sam treats this as non-negotiable. Build an ICP list in Sales Navigator, filter for 2nd-degree connections who actively post, and send requests with NO note. Around 50% accept. That's roughly 100 new ICP people per week, or about 1,200 people seeing your content within 3 months. I've been adding 10-20 a week. Oops. 𝟮. 𝟳𝟬% 𝗼𝗳 𝗽𝗲𝗼𝗽𝗹𝗲 𝗿𝗲𝗮𝗱 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗼𝗻 𝗺𝗼𝗯𝗶𝗹𝗲, 𝗮𝗻𝗱 𝘆𝗼𝘂𝗿 𝗵𝗲𝗮𝗱𝗹𝗶𝗻𝗲 𝗴𝗲𝘁𝘀 𝗰𝘂𝘁 𝗼𝗳𝗳. Mine started with the hook ("aging SaaS bloggers bleeding traffic to AI") and the actual keywords got truncated. Fix: put what you do first ("SaaS SEO & AEO Consultant"), hook second. Same rule for DMs: only the first line shows, so it has to make sense alone. 𝟯. 𝗧𝗵𝗲 𝗙𝗲𝗮𝘁𝘂𝗿𝗲𝗱 𝘀𝗲𝗰𝘁𝗶𝗼𝗻 𝗶𝘀 𝘁𝗵𝗲 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝘆 𝗼𝗻 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗳𝗶𝗹𝗲. Desktop shows 3 items, mobile shows only 1. So that first slot matters most. Sam's featured article landed her a $4,000 client. Most of us leave this section empty or stuff it with random posts. 𝟰. 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗮𝗿𝘁𝗶𝗰𝗹𝗲𝘀 𝗮𝗻𝗱 𝗻𝗲𝘄𝘀𝗹𝗲𝘁𝘁𝗲𝗿𝘀 𝗴𝗲𝘁 𝗰𝗶𝘁𝗲𝗱 𝗯𝘆 𝗔𝗜. This is the AEO/SEO angle. LinkedIn is the second most trusted source for AI tools, and Sam has had 5 sales meetings from AI recommending her. Write articles and newsletters in Q&A format, end each one with an about-the-author plus a book-a-call link, and use them to link out to your full blog posts (links are fine there, unlike regular posts). 𝟱. 𝗤𝘂𝗮𝗹𝗶𝘁𝘆 𝗗𝗠𝘀 𝗯𝗲𝗮𝘁 𝘃𝗼𝗹𝘂𝗺𝗲. 𝗘𝘃𝗲𝗿𝘆 𝘁𝗶𝗺𝗲. One of Sam's clients sends only 20 DMs and gets 5-6 sales meetings a week. Another booked 11 meetings in a week and a half after fixing one outreach message. She'd take 20 DMs that get 5 meetings over 200 DMs with a 2% response rate. So would I.

𝗧𝗟𝗗𝗥; This is a sales post for The Momentum Lab™. Read it anyway. If you're anything like me, you have lots of tabs open in multiple browser windows and multiple companies (or at least, potential companies) running at the same time. Add pets, kids, bills, meals, exercise, hobbies... life's a lot. Especially with ADHD. It's easy to get overwhelmed, burnt out, and down on yourself. Every time you tell yourself you're going to do something, then shiny object syndrome or stress takes you away from actually doing it, you erode self-trust. This becomes a vicious cycle, and it often feels hard to escape. It's identity-level. I've been caught in this cycle many times. And I've escaped it every time. When I review how I escaped these cycles... how I built three separate six-figure companies, paid off $50k in credit card debt, and sold a company for $350k... It all comes down to four simple things: 1. Routines that build momentum 2. Daily and weekly priorities, rather than "whatever fire came up today" 3. Tracking what's working (and what's not) so you can make informed decisions 4. Accountability with those who hold you to a higher standard Simple. But not always easy to do. Especially when you're alone. That's why I created The Momentum Lab™. It's a small, focused group of founders who are done spinning out and ready to build with confidence. Here's how those four things show up inside: - 𝗥𝗼𝘂𝘁𝗶𝗻𝗲𝘀: Two weekly calls that anchor your week. Momentum Monday sets your priority. Breakthrough Wednesday kills the block. - 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝗲𝘀: You leave every Monday with ONE priority that moves the needle. That way, when the inevitable shiny object or business fire comes up, you know what to do. - 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴: Every week we review what shipped, what didn't, and why. So you stop guessing what's working and start compounding what does. - 𝗔𝗰𝗰𝗼𝘂𝗻𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆: A small room of founders who notice when you go quiet. No ghosting. No hiding out.

There's a way to get high-quality people finding YOU every single day, for free, without posting content or running ads. It's called search engine optimization (SEO) — and most community builders are completely ignoring it. I've been doing SEO for over a decade. I charge clients thousands of dollars per month. And yesterday, I jumped on a live workshop with @Matthew Burns and walked through the exact keyword research process I use with clients like Ahrefs and SEMrush. Here's what we covered: → A free AI workflow that's replacing $200/mo SEO tools (I use this daily) → Why chasing "high volume" keywords is a trap (and what to target instead) → The 11-keyword framework Skool is rolling out soon, and how to position yourself before everyone else catches on → How to set up your ProveWorth keywords so free, high-intent members find YOU on autopilot If you run a community, course, software, ecommerce, or coaching business and you want free members without grinding on social media... this workshop is for you. Watch the full recording below ⬇️ Drop your niche in the comments and let's talk about what keywords could work for you.

Happy Momentum Monday, Founders. 🎉 Who hates Mondays? Not us. Because Mondays mean more MOMENTUM on the flywheel. Starting today - and every Monday - this is where we show up and put it on record. One thing. That's it. The ONE commitment you're making to yourself and this group every week that makes all other things unnecessary or irrelevant. Keep it specific enough that by Friday, you'll know whether you did it or not. Drop yours in the comments below. 👇 I'll go first.

Yesterday, the community name changed. Today, I updated something else. And I’m curious—who actually caught it? I’m going to start making small, subtle changes like this over time. Some obvious. Some… not so obvious. Think of it like a game.. 🚀 Your mission (if you choose to accept it): 1️⃣ Spot the changes. 2️⃣ Drop your guesses. 3️⃣ Tell me what you think is happening behind the scenes. Is it a rebrand? A new direction? Something bigger? I won’t always confirm right away 😏 But I will be watching who’s paying attention. 👇 So… did you notice the change? What do you think it means?