Hi team I am blown away with how much you all are crushing It it's going to be such an amazing community. I get tons of lovely messages from you and it warms my heart. Thank you all for being here. I appreciate you xxx. Could you do me a tiny favour If you are getting lots of value from being here and you love the Expert Coach Program I know 50% won't do this and that's ok However, I would really appreciate it if you just took a little time to do this. Because it means as we grow as a community I give back to you more I can arrange cooler stuff like live in-person events, add fun bonuses etc It does really help. So if you can Could you write a short testimonial underneath this post Won't take you more than a couple of mins To encourage new people to join us? -Why do you love the Expert Coach Community? -What do you think of the Expert Coach Program? -Why should someone join? Or whatever you want to say Thank you so much I do really appreciate all of you here growing this together Big love Ed

Here's a tip that will save you from a ton of heartache in your career as a coach… Before you jump into taking on clients, make sure you have a proven structure to follow (or you're setting yourself up for failure). For example: I've been in the coaching industry for over 20 years now. And I've watched a ton of coaches try to "wing it" with their clients... Showing up to each session with nothing but good intentions and generic coaching questions. Back in the day, you could get away with this. The industry was new... Expectations were lower... And clients were just happy to have someone listen to them. However, those days are LONG gone. The reality is that coaching without a proven structure in 2025 is like trying to build a house without blueprints. Sure, you might get lucky... But most likely you'll end up with a mess. And there's another reality you need to be aware of... The coaching industry isn't the unregulated Wild West it used to be. Clients are getting smarter... They're doing their research... And they're not interested in coaches who are just "figuring it out" as they go. They want someone with real skills... Someone who knows exactly what they're doing... And has the experience (and results) to back it up. This is why having a proven structure is so crucial. Because without one... You'll struggle to get results for your clients... Which means they won't stick around... Which means they definitely won't refer their friends... Which means your coaching business will slowly die. This is more common than you might think. Good coaches... with good intentions... but no real system to follow. And eventually they give up... Thinking coaching "just isn't for them." When really... They just needed a proven structure to follow. This is actually why we are getting the Expert Coach program ICF certified. And certifying our Relationship You Deserve coaches... Not just teaching the system... But actually GIVING our students real clients to work with...

My partner said this to me the other day: "You care more about the dogs than me." Her exact words. She was standing there watching me clean up after them for the third time that day. My first instinct was to get defensive. I wanted to say: "Every decision I make is with you in mind." "I look after the dogs so you don't have to worry about them." "I manage our entire household so you can chase your dreams." I didn’t say any of those things, though… Because I knew that was my defence mechanism kicking in. And after decades of relationship work... I know its defensiveness pushes people apart. Always. So instead, I paused and asked myself a simple question: "Will what I'm about to say bring us closer together or push us further apart?" Then I shifted my approach completely. "I can see how it looks that way from your perspective," I told her. "I understand you need to feel connected right now." "You know that's not true though, right? No one's more important in my life than you." "How can I help you feel reconnected in this moment? I'll put everything down." The energy between us changed instantly. I mention it because I was sharing this exact story during one of my recent Relationship You Deserve coaching calls... Because taking 100% ownership is something most people struggle with. They think it means being weak. They think it means being subservient. They think it means saying "it's all my fault." But that's not what ownership is about at all. Taking 100% ownership isn't weak. It isn't subservient. It's actually a position of tremendous strength. When you take ownership instead of getting defensive, problems and conflicts get handled faster. Most people live at "effect" - blaming others, thinking "if only they would change, everything would be fine." But relationship masters live at "cause" - taking responsibility for their part in every interaction. This shift in perspective is what makes relationship coaching so powerful. You're giving people a new lens to see their interactions through.

So a while back I had these two ladies join my coaching program at the exact same time. Both in the same niche. One had 25+ years of experience... tons of social proof... deep background knowledge. While the other was just starting out. But here's what happened... The one with all the experience just couldn't transition her work to doing it online. She wasn't willing to adapt to the new way of doing things. And so she crumbled. Meanwhile, the "newbie" was already doing 14-hour days. She was willing to put in the work... transition out of her old schedule... and do whatever it took. And she crushed it. Look... I'm not saying experience isn't valuable. But I see this ALL THE TIME in the coaching world. People think they need decades of experience before they can help anyone. Or they rest on their laurels because they've "been there, done that." But that's not how it works. I know a guy in a traditional career, who’s super intelligent. Works till 9pm every night. Has tons of experience. But he's stuck on a 40k salary. His wife barely sees him. And he's getting unhealthy. Because intelligence and experience aren't enough. It's about being willing to adapt. Being willing to put in the work. Being willing to do what others won't. That's what separates those who make it from those who don't. So if you're sitting there thinking "I don't have enough experience to start coaching"... Or worse... thinking your experience alone will carry you... Remember these two ladies. And ask yourself: “Which one do I want to be?”

My new LIVE session starts at 2pm UK (9am EST) TOMORROW: "How To Do A Breakthrough Coaching Session So You Charge Between $1,500-$10,000 And More By Transforming Your Client Regardless Of Their Problem..." Would you like to join us? If you haven't already... >>> Click here to register now Now... If you want raving fan coaching clients who love you… And keep paying you month after month without a second thought… Then the “Fans & Fortunes” Formula for coaches is really very simple: All That Matters Is Your Client’s Results! It’s true… The quicker your client experiences a result (even a small win), And the faster they begin a new belief system, Then the more likely they are to work with you (and pay you) long term… And thus get continued tangible results and benefit from your service. Because here’s the thing: We live in a “next day delivery” society… Everything is “on demand” and everyone is impatient to get what they want NOW… Including your coaching clients! So if you can’t show them you can get them the results you want in your first session together? Chances are they won’t be your client for very long. HOWEVER… Here’s the good news: Getting your client a result doesn’t mean total transformation in one session! For example: If you were coaching a married couple whose relationship was on the rocks… You wouldn’t have to save their entire marriage with one coaching session! Think about it… Most clients will be satisfied by even a small, tangible breakthrough… Because it opens their eyes to the NEW REALITY that’s possible for them — if they keep working with you as their coach.