This question came up in the community yesterday and I thought it deserved its own post. Personal profile or business page on LinkedIn? My original take: if you are a solopreneur and you are the brand, your personal profile is enough. A business page makes more sense when you have a team, want to run ads, or are building something separate from your name. But then @Liisa Reimann dropped this in the comments and it changed my thinking a little. If you have your business or services listed on your personal profile and you do not have a business page claimed, that little logo next to your listing is a generic blue graphic. People click it. And when they do, they land in search results for others doing similar work. Not you. Your competitors. So at minimum, claim your business page. Even if you rarely post on it. It closes that gap and keeps people in your world instead of sending them elsewhere. Next week I'll be attending Michelle Raymond's session on LinkedIn Company Pages That Convert: The 5 Strategies Everyone Else Misses to brush up on my LinkedIn skills. And of course I'll be sharing more here from all my sessions Now I want to hear from you. Do you have a business page set up?

As today seems to be a LinkedIn heavy day, let's cap it off by sharing your LinkedIn profile below. Connect if you'd like, no pressure to do so. Here's my personal profile. I don't have a business page as I already manage 6 for my clients 😄

Next week I'll be at Social Media Marketing World, one of the biggest social media conferences on the planet, and I'm going as your inside source. I'll be sitting in sessions, taking notes, and bringing back the good stuff so you don't have to wade through the highlight reels on LinkedIn. But I want to make sure I'm covering what actually matters to YOU. Drop your vote below and I'll make sure those sessions are on my radar. 👇 What do you want me to dig into most?

This popped into my inbox today The 2026 LinkedIn Study is here! 👤💛 We’ve analyzed over 673,000 posts so you know exactly what works on LinkedIn this year. And there are a few things that might surprise you. Some interesting sneak peeks: ✨Carousels generate 17x more engagement than images… and yet images are still posted 6x more often. ✨Posts that include a question get 77% more comments. ✨Nearly 40% of a post’s engagement happens on the first day. If you want to dive deeper, you can download the full study for free here👇 https://metricool.com/linkedin-trends-study/?utm_source=instagram&utm_medium=social&utm_campaign=20260421_linkedin-study-2026-broadcast_en&utm_content=post&utm_term=q1

LinkedIn just quietly became one of the most important platforms for experts like you. Here's what's shifting: the algorithm is now favoring topical authority over network size. Topical authority just means the platform recognizes you as a consistent, reliable voice on a specific topic. The more you show up around one or two things with depth and intention, the more LinkedIn connects you with people who are actually looking for what you do. And right now, posts and articles from people with topical authority are being pulled directly into AI search results as source material. If you've been showing up consistently around your core topics, your content is working harder than you think. If you've been sporadic, now's a good time to tighten the focus. Not a trend to chase. Just a good reason to keep doing the work with intention. Are you active on LinkedIn right now, or is it more of a background platform for you?