I’ve been thinking about the communities we join...and then quietly stop visiting. Not the ones we dramatically leave. The ones we simply drift away from. Maybe we were excited when we joined. Maybe we introduced ourselves. Maybe we even participated for a while. And then, at some point, we stopped opening the community. No big decision. No complaint. We just...stopped coming back. That makes me wonder whether we sometimes look at community retention from the wrong end. We ask: How do we get members to come back? But maybe there's an earlier question: What happened between “I want to be here” and “I forgot to come back”? 🔬 A little field research today: Think about the last online community you stopped visiting. Was there a specific moment when it lost you? Or did you simply drift away? And if you drifted...do you know why? I'm genuinely curious what we discover when we compare experiences. Maybe we'll find a pattern. 💜🔬

tonight me and @Carol Tice argue about it in public. today at 5pm UK/ 7pm Jerusalem / 12pm New York join us live here's the thing nobody says out loud: both models work. which is exactly why the argument is worth having. the question isn't which one is better, it's when, and for who, and what it costs you to run it. so me & Carol will take a side and we'll be defending it properly. come pick a side in the chat and ask questions

What started as a community to help support planting of trees and regenerating land is shifting into something much deeper. Today we are exploring bringing a deeper level of consciousness and alignment to our work and communities. Here is a shortened version of todays post, if it’s something that resonates with you or sparks a curiosity within, why not head over to My Tree Legacy and join the journey. “My husband is running a men’s retreat with a good friend, and his wife and I are part of the support crew. One of our roles is helping to hold and grow the energetic container of the retreat. So it isn’t simply a group of men sitting around a fire figuring things out. There’s a deeper layer of intention, connection and unseen work happening behind the scenes — helping to create the conditions for something meaningful to unfold. As part of the preparation, I’ve been meditating each morning and consciously working with the energetic container of the retreat. It got me thinking... What if we treated our businesses, projects and communities as energetic containers too? As something living and breathing that we're in relationship with, rather than simply something we're building or managing. 🔥 Would we become more discerning about what we put into them? 🔥 Would we notice when something felt out of alignment? 🔥 Would we become more conscious of the energy, intention and attention we bring to our work? The image that came to me during meditation was of feeding the inner campfire of the retreat. Like any real fire, we need to be mindful of what we're adding to it. 🔥 What are we feeding it? 🔥 Is it the right fuel? 🔥 Are we tending it carefully? 🔥Are we creating the conditions for it to burn well? Perhaps we can bring this same awareness into the things we're creating in our everyday lives. Before you begin work today, take a few deep breaths. Connect consciously with what you're about to do and ask: 🔥 What am I feeding this fire today?

A question I've been thinking about a lot lately: 𝗪𝗵𝗮𝘁 𝗶𝗳 𝘃𝗶𝗲𝘄𝘀 𝗮𝗿𝗲𝗻'𝘁 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗶𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝘁 𝗺𝗲𝘁𝗿𝗶𝗰 𝗳𝗼𝗿 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗬𝗼𝘂𝗧𝘂𝗯𝗲 𝗰𝗵𝗮𝗻𝗻𝗲𝗹? I've seen channels generating tens of thousands of views every day but struggling to turn that attention into customers. Meanwhile, my own relatively small channel generated 𝟰–𝟱 𝗱𝗶𝘀𝗰𝗼𝘃𝗲𝗿𝘆 𝗰𝗮𝗹𝗹𝘀 𝗶𝗻 𝗮 𝘀𝗶𝗻𝗴𝗹𝗲 𝗺𝗼𝗻𝘁𝗵. The difference wasn't some crazy growth hack. It came down to: Creating content for a very specific ICP Solving actual problems instead of making generic educational content Building a library of related videos Letting people consume multiple pieces of content Creating trust before asking for the call Basically, instead of using YouTube purely as an 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗺𝗮𝗰𝗵𝗶𝗻𝗲, I started treating it as a 𝘁𝗿𝘂𝘀𝘁-𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘀𝗮𝗹𝗲𝘀 𝘀𝘆𝘀𝘁𝗲𝗺. I recorded a video breaking down exactly how this worked for me. Curious what you guys think 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗿𝗮𝘁𝗵𝗲𝗿 𝗵𝗮𝘃𝗲 𝟭𝟬𝟬𝗞 𝗿𝗮𝗻𝗱𝗼𝗺 𝘃𝗶𝗲𝘄𝘀 𝗼𝗿 𝟱 𝗵𝗶𝗴𝗵𝗹𝘆 𝗾𝘂𝗮𝗹𝗶𝗳𝗶𝗲𝗱 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗳𝗿𝗼𝗺 𝗬𝗼𝘂𝗧𝘂𝗯𝗲? VIDEO LINK

Cooking feels hard when nobody ever actually taught you. If you get nervous in the kitchen, that doesn't mean you're bad at cooking. It just means no one ever slowed down and showed you properly. That's why I started Cooking Skool. For anyone who was never taught to cook and wants to build confidence, one simple meal at a time. Every week you get a simple recipe, a shopping list so you're not guessing, and a live demo you can cook along with (or catch the replay if life gets in the way). No jargon. No fancy techniques. Just clear, simple cooking. The goal is proper meals from scratch in under 30 minutes, even on the nights you can't be bothered. Founding members get in for $5 a year, locked in for life. First 100 only, then it goes to $5 a month. If you've always wanted to cook but never knew where to start, this is your chance to finally learn. https://www.skool.com/cooking-skool-6111