One idea I keep circling back to is bringing in guest experts in my community. I have a vision of it helping others build their communities and such, but part of me wants to lock these trainings behind the premium paywall in my community. Do you pay your guest experts or do you just do a referral to their communities/offers? I want to make this fair for everyone but stuck on how to best implement it.

Today, I listened to Evelyn Weiss' YouTube video about turning your free or freemium community into a paid one (link in comments). The argument was that it's easier to raise your MRR that way! But then I see a lot of folks with paid groups also have free, or freemium ones. Including Evelyn! What's your fave strategy? Free or paid community? And which do you see as more profitable?