Hi friends, itās Louie the Dog hereāyour go-to pup for pawsitively fetching website tips! š¶ Today, letās talk about a little detail that makes a BIG impact: typography! Yup, those fancy (or not-so-fancy) fonts on your site do more than just look prettyāthey tell your audience who you are before they even read a word.
Hereās how to choose fonts that bark in harmony with your brand. šļøāØ
1. Know Your Brandās Personality
Your font should match your brandās vibe. Are you playful, elegant, or cutting-edge?
- Playful brands: Go for rounded, friendly fonts like Poppins or Comic Neue.
- Elegant brands: Choose serif fonts like Garamond or Playfair Display.
- Modern brands: Stick with clean, sans-serif options like Helvetica or Montserrat.
š¾ Pro Tip: Think of your font as your brandās voiceādoes it whisper, shout, or sing?
2. Pair Fonts Like a Pro
One font is fine, but two fonts? Now weāre talking style! Just make sure they complement each other:
- Combine a bold headline font with a clean, easy-to-read body font.
- Example: Use Playfair Display for headers and Lato for body text.
š Louieās Rule: Too many fonts on a site = a cluttered doghouse. Stick to 2-3 fonts max.
3. Readability is Everything
Whatās the point of a gorgeous font if no one can read it?
- Keep body text sizes between 14-18px for comfort.
- Avoid overly decorative fonts for paragraphsāno one wants to squint!
š¾ Fun Fact: Sans-serif fonts are generally easier to read on screens. (Louieās eyes donāt lie!)
4. Color Contrast Matters
Your text should stand out from your background like my golden fur against a blue sky. š Use tools like Contrast Checker to make sure your text is accessible to everyone.
5. Test Before You Commit
Try out your font choices in a mockup before launching your site. Sometimes, what looks great in theory doesnāt quite wag the tail in practice.
š¾ Need Feedback? Drop your website or font ideas below, and Iāll give you my honest ābarkā (and maybe a wag of approval)!
Remember: great typography is like a dogās leashāstrong, reliable, and perfectly suited to its owner. Letās make your website unforgettable!
Stay pawsome,
Louie the Dog š¾ (Edwardās loyal sidekick and branding expert)