Feb '24 • 🔥 | Fireside Chat
Simple Lead Gen Ads To Drive Leads
Was on a FIRE coaching call with my mentors Ian Macklin & Evan Macklin the savage twins today.🔥
And YES, I was in the Sauna😅🥵…
Someone asked how he can increase his leads (this guy was in life insurance)
I put together this easy playbook that I’ve tested for my own business and replicated with my clients time and time again to get super low costing leads consistently for any niche or industry.
1.) Write up a list of FAQs your perfect (ideal) prospect is asking when they are thinking about buying life insurance:
if you need to get ideas go to Google and type in a question related to the topic. Ex: Life Insurance “How to get the best life insurance policy” then scroll to where it says “others also asked” and you’ll find 5-8 questions people frequently ask which give you perfect topics to cover in your free guide aka “lead magnet”
Big Andy E’s game: make a YouTube video for every one of those search terms and you’ll start ranking and generating organic leads who search those questions on Google/YouTube.
2.) Answer those questions in a document (can be a Google doc) if you need help formatting use ChatGPT but make it from you and share your expertise genuinely.
Tackle common myths, things people don’t know, stories, blend logic & emotion and practical tips that actually bring value. *Bonus if you also do a video*
Also make sure to integrate stories and case study’s specifically of families you’ve helped as well as address other living benefits like tax savings etc.
3.) Make a title page / post for it in Canva and name it something like “7 Steps For Choosing The Right LI Policy” or “5 ways to protect your family from the unexpected” - there are so many templates this should take you 10-15 minutes max.
4.) Run Facebook Lead Generation Ads in your local area.
Go to ads manager on Facebook, create a new campaign for “Leads” run it for $15-$25/day and offer the guide for free and link them to it through the form.
In the guide make sure to include booking links to schedule a consultation with you.
Let the ads run for at least 4-7 days before touching them.
5.) Personally Followup with every lead within 5 minutes, ideally call them the minute you see them come in.
You can use a tool that I built called Shift Leads Portal to automate your followup and get an instant notification plus send an automated text and email to your new lead.
That’s EXACTLY what I would do if I needed to get leads on a budget and FAST for any local service business or online coaching program.
The cons of this approach is the leads will have the least amount of buying intent, but it’s more to make connections and improve your sales ability.
Remember: The money is in the followup. 📲💰
If you’d like to see me do a live call walking through this exact process on zoom, comment below and let me know!
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Simple Lead Gen Ads To Drive Leads
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