One of the biggest silent killers of momentum in this community isn’t lack of ability. It’s procrastination. Not the obvious kind. The respectable kind. The kind that looks like: Tweaking things endlessly Learning instead of launching Refining instead of executing Waiting to feel “ready” It feels sensible. It sounds professional. But it’s rarely about time or quality. It’s usually fear. Fear of being seen trying. Fear of being judged. Fear that your best effort might not be good enough. I recently watched a clip from Chris Williamson that articulated this better than most business advice ever does. He tells a story about Victor Hugo. Hugo was catastrophically behind on a deadline for The Hunchback of Notre Dame. So he did something extreme. He gave all his clothes to his servant. Locked them away. Kept only a thick wool shawl. He was so embarrassed to be seen dressed like a hermit that he physically couldn’t leave the house. No distractions. No escape. Nothing to do but write. The result? He finished one of the greatest novels ever written in a matter of months. The lesson isn’t discipline. It’s removing alternatives. Most people don’t struggle because they can’t work. They struggle because there’s always another option. Another tab. Another idea. Another thing to “fix” first. Chris makes a point that hits hard: Procrastination isn’t a time management problem. It’s a self-protection strategy. The logic goes like this: If I try and fail, people will see. If I never try, the failure stays private. So we hide in preparation. We convince ourselves we’re being careful. But what we’re really doing is choosing hypothetical excellence over real effort. And here’s the trap. By avoiding failure publicly, you guarantee failure privately. You get to say:“I could have done it if I really tried.” But you never find out if you actually could. The market doesn’t reward people who look ready. It rewards people who ship, adjust, and stay in the game.

Quick honest one. I procrastinate. Too much. Not on everything. On specific things that feel uncomfortable or new. Recording a video. Publishing something before it’s perfect. Sending a message I know might get ignored. When that happens, I don’t try to “motivate” myself. I use a rule. If I’m avoiding something, I shrink it until it feels impossible not to do. Not “record all the videos”.Just “open the camera”. Not “finish the outreach”.Just “send one message”. Momentum doesn’t come from big decisions. It comes from starting badly on purpose. Here’s the part people miss: You don’t need to feel ready. You need to move while it still feels uncomfortable. If you wait for comfort, you’ll wait forever! So if you’re stuck right now, don’t ask: “What should I do next?” Ask:“What’s the one small action I’m avoiding?” Then do just that. Nothing else. Question for you: What’s the one thing you know you’ve been putting off this week? Drop yours in the comments. Be honest. This is a safe room, (not a panic room :p)

Most businesses don’t feel chaotic because the owner doesn’t know enough. They feel chaotic because the owner knows too much. I see this pattern constantly with experienced operators. On the surface: - Revenue is coming in - Clients are getting results - The business “works” But underneath: - Too many offers - Too many client types - Too many half-built systems - Too many ideas competing for attention Nothing feels clean. Nothing feels calm. Everything feels harder than it should. This is what I call the Expert’s Paradox. When you’re skilled, experienced, and genuinely want to help, you: - Over-teach - Overbuild - Overcomplicate Not because you’re reckless. But because you can see every solution. The result isn’t leverage. It’s noise. The fix is uncomfortable for experts. It’s not: More strategies More content More frameworks .......It’s subtraction. One clear path. One core system. One way of doing things repeatedly. That’s why inside this community we focus on: - Fewer offers, done properly - Systems over tactics - Boring setups that compound - Clarity before scale If your business feels heavier than it should, you’re probably not broken. You’re probably just doing too damn much. Question for you: What’s the one thing in your business you know you’ve overcomplicated? Drop it below. Let’s simplify it. Lets help each other.