If you’re sending cold emails right now, you’re probably doing a lot right… But you’re also probably doing the one thing that kills replies: Your emails still feel generic. Not because you don’t care. Not because you’re not trying. But because every template online teaches you to sound like everyone else. Here’s the problem: When your email looks like it could have been sent to 500 people, the person reading it assumes it wasn’t really meant for them, so they ignore it. (we ignore it!) Personalisation fixes that. And I don’t mean fake compliments or “I loved your recent post” fluff. I mean writing like a real human who actually chose that person on purpose. So I’ve added a new lesson for you. Inside, I show you: - what genuine personalisation actually looks like - how to sound real, not robotic or needy - the exact AI prompt I use - and how to automate the whole thing inside Instantly so it runs for you This isn’t about being clever. It’s about making your outreach feel intentional… so people actually reply. If you’re emailing now (or planning to soon), watch the lesson and set this up. It will make a real difference for you. 👉 Go to the Email Personalisation lesson. https://www.skool.com/10x/classroom/b9c60002?md=4af9dad16f284399b61747baa813e342 And when you’ve implemented it, drop a comment, I’d genuinely love to hear how it changes your replies. Shaun

Are you sending cold emails without AI personalisation? If so you’re fighting the inbox on hard mode. Not because AI is clever. Because generic is invisible. You already know this. You reply to emails that feel relevant. You ignore the rest. That’s the job of AI inside Instantly with chat GPT. Not to write fluff. To do the thinking at scale. Who they are. What they do. Why this matters to them. Get that right and replies go up without sending more volume. I’ll break down exactly how we do this inside Instantly shortly. Simple setup. Where are you right now with email personalisation?

Quick reality check..... this might resonate a little. Everywhere you look it’s the same story “Geoff added £100k in 10 days.” “Sarah scaled to £50k months overnight.” “Plug this in and watch it rain.” And if you’re being honest, part of you thinks: “What am I doing wrong then?” Here’s the truth nobody puts in the caption: Geoff didn’t just wake up and make £100k in 10 days. I call bull sh*t. 🐂💨💩 If he really did, this is what actually happened -Years in the game. -Hundreds of failed ads. -Offers that bombed. -Follow ups that didn’t convert. -Long stretches of nothing happening. Then one day, something appears to work fast. But that speed is borrowed from the past. It’s like seeing someone deadlift 200kg and assuming it happened because of that one gym session. You didn’t see the years of training. The missed reps. The boring consistency. Same thing here. Strategy, isn’t a lottery ticket. It’s a machine. Machines don’t reward hope. They reward inputs. Volume. Consistency. Patience. Running traffic daily, not “when you feel ready”. Sending follow ups even when replies are quiet. Tweaking based on data, not emotion. Staying in long enough for compounding to kick in. That’s the bit social media skips because it doesn’t sell dreams well. But it builds real businesses. If you’re early and results feel slow, that doesn’t mean it’s broken. It usually means you’re doing the unsexy part properly. The danger isn’t slow progress. The danger is quitting because you compared your chapter 2 to someone else’s chapter 20. Here’s how I want you to think about this: Your job isn’t to “hit a big number fast”. Your job is to stack enough reps that results become inevitable. Consistency beats intensity. Volume beats perfection. Patience beats hype. Stay in the game. Keep the machine running. Let time do what time does. That’s how the boring middle turns into the screenshots everyone else sees later. If you want to recap the strategy steps. check it out here: https://www.skool.com/10x/classroom/cd8b7065?md=0ad3a501b18944b0ba066ae99a9e1fa8