Quick reality check..... this might resonate a little.
Everywhere you look it’s the same story
“Geoff added £100k in 10 days.”
“Sarah scaled to £50k months overnight.”
“Plug this in and watch it rain.”
And if you’re being honest, part of you thinks: “What am I doing wrong then?”
Here’s the truth nobody puts in the caption:
Geoff didn’t just wake up and make £100k in 10 days.
I call bull sh*t. 🐂💨💩
If he really did, this is what actually happened
-Years in the game.
-Hundreds of failed ads.
-Offers that bombed.
-Follow ups that didn’t convert.
-Long stretches of nothing happening.
Then one day, something appears to work fast.
But that speed is borrowed from the past.
It’s like seeing someone deadlift 200kg and assuming it happened because of that one gym session.
You didn’t see the years of training.
The missed reps.
The boring consistency.
Same thing here.
Strategy, isn’t a lottery ticket. It’s a machine.
Machines don’t reward hope.
They reward inputs.
Volume.
Consistency.
Patience.
Running traffic daily, not “when you feel ready”.
Sending follow ups even when replies are quiet.
Tweaking based on data, not emotion.
Staying in long enough for compounding to kick in.
That’s the bit social media skips because it doesn’t sell dreams well.
But it builds real businesses.
If you’re early and results feel slow, that doesn’t mean it’s broken.
It usually means you’re doing the unsexy part properly.
The danger isn’t slow progress.
The danger is quitting because you compared your chapter 2 to someone else’s chapter 20.
Here’s how I want you to think about this:
Your job isn’t to “hit a big number fast”.
Your job is to stack enough reps that results become inevitable.
Consistency beats intensity.
Volume beats perfection.
Patience beats hype.
Stay in the game.
Keep the machine running.
Let time do what time does.
That’s how the boring middle turns into the screenshots everyone else sees later.
Back yourself.
Shaun
👊