As a Leader you want to be giving away your best game possible, essentially giving it all away for FREE
because you know whole heartedly that they your people need you, more than you need them!
As a result your solution to their problem that is current and on time to what they are struggling with
is what will open the door for you to be that safe haven voice in their life,
So that you can built that trust that so many people are lacking, the more value you give, the more trust you build.
People do business with people who they know, like, and trust!