Elizabethtown, NC (Remote)• Long-Term Contract
Robert Half is seeking a skilled Digital Marketing Manager to oversee and enhance a loyalty program and customer engagement strategy for a retail/grocery client.
The role focuses on data-driven personalized campaigns, customer segmentation, loyalty roadmap management, and cross-functional collaboration with Operations, Merchandising, and IT to increase visit frequency, basket size, and long-term guest value.
Loyalty Marketing
CRM
Digital Marketing
Customer Segmentation
Data Analysis