2025- Company valuation ≈ $3.5 billion. It was easy?
🐶 The Farmer’s Dog — Quick Breakdown
Ok, I spend my days as such,...
Ads - Build - Ads - Market - Learn, Learn more, Repeat
During last nights learn section, I ran across a site called Convert flow.
I'm sure some of you "Upper Classmen" may know of this already, but this is new info for me and probably helpful for new Skoolers.
So, as I reviewed the site and its videos, I came across this Video about a business called ...
The Farmer’s Dog.
Leave a comment if you know of it
Here's some stats just incase you don't.
The Farmer’s Dog delivers fresh, human-grade, vet-formulated dog food straight to your door. Customers fill out a quick profile, and the company ships personalized, portioned meals on a subscription.
How They Make Money
Simple: subscriptions. Owners pay monthly for ongoing deliveries tailored to their dog’s size, age, and needs. The quality — human-grade ingredients and vet-developed recipes — lets them charge more than standard pet food brands.
Why It Works
A subscription + direct-to-consumer model means no retail middlemen, predictable recurring revenue, and high customer retention. Fresh food + convenience = long-term loyalty.
This is all due to a very unique funnel system that links any media they post directly to the conversion page or to a warm up, where they (the customer ) are taken on a trip to what is essentially a shopping version of "memory lane".
I was just astonished at how simple it was, how hard I try most times, and what I should have been doing already.
So I think, out of pure frustration, I made this video. lol
So I pre- appreciate you for watching and I apologize for just throwing it together in 2hours , but its important to understand how much work we, just....
DONT HAVE TO DO!