Boost Your Business with These 5 Marketing Strategies
From high-value email marketing to leveraging AI, these tips will supercharge your brand's growth.
I’m excited to share with you five marketing strategies that are trending this year and will help you supercharge your brand.
High-Value Email Marketing
Email marketing is a powerful tool, and it’s all about delivering high-value content on a consistent schedule. The best part? It’s an owned channel, meaning you have complete control over it. To make your email marketing effective, focus on two things: high-value content and a consistent schedule. For example, every Friday, I send out an end-of-week Lowdown featuring audience questions, hot topics, and brand partnership opportunities. This strategy has helped me achieve a 45% open rate, much higher than the industry average of 25%.
Influencer Marketing
Influencer marketing is more effective than ever and is set to reach $24 billion by the end of 2024. Collaborating with influencers allows you to tap into their audience and create valuable content for your brand. To help you get started, I recommend HubSpot's free guide to influencer marketing, packed with customizable templates and insightful resources. One of my favorite tools from this guide is the creative brief template, which helps ensure your campaigns are successful by clearly communicating your expectations with influencers.
Social Commerce
Social commerce is booming, especially on platforms like TikTok. It allows your audience to buy products directly through social media channels. TikTok Shop, for example, enables users to purchase products seamlessly within the app. Other platforms like YouTube and Instagram also offer social commerce features, such as YouTube Shop Shelf and Instagram’s product catalog. Make sure your products are easily accessible to those who prefer shopping via social media.
Social Search
Did you know that Gen Z uses TikTok as a search engine more than Google? This shift means you should focus on creating search-centric content. Answer common questions and provide solutions in your content to reach your desired audience. Use tools like YouTube’s research tab, TikTok Insights, and Instagram’s Explore page to understand what your audience is searching for and tailor your content accordingly.
AI Integration
AI can enhance your marketing efforts, but it should not replace your unique brand voice. Use AI for ideation, tidying up scripts, and repurposing content. For instance, you can create a transcript from your video content using an AI tool and then convert it into a blog post or newsletter. Always review and personalize AI-generated content to keep it consistent with your brand’s voice.
I hope you find these strategies helpful and inspiring.
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Glen Merrick
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Boost Your Business with These 5 Marketing Strategies
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