Mar 19 • General discussion
Creative directors, what is the most persistent problem you've come across with clients?
Personally, I've found that many clients know the audience they want to reach, but their packaging is doing everything it can to push that audience away. For instance, I have a real estate client who is in a specific sub-niche and wants to reach a new audience that may eventually become customers, but she's using advanced real estate language in her titles instead of appealing to the mind state someone has that may want to break free from the every day cycle and get into real estate.
In other words, if there's 5 videos on her topic and she uses complicated language and the other 4 use simple language that appeals to a beginner or their mind state, 5 times out of 5 they will click on the other videos, regardless of her experience or knowledge compared to the other creators, it doesn't matter, because the viewer wouldn't have even clicked on her video to know.
1
2 comments
Creative directors, what is the most persistent problem you've come across with clients?
skool.com/yt-creative-director-academy
Helping individuals and teams become top 1% YouTube experts.
Powered by