In general, we all prefer to connect and do business with people we know and trust the problem with connecting online is that it’s harder to look someone in the eye have a real conversation with them and gauge their facial expressions. This is particularly true with blogging, but also holds true for audio content. That’s one reason I believe video is absolutely the best way to communicate Any message is through video its much easier for an audience to get to know you And trust you. the most successful Youtubers have regular viewers who feel like they have developed a friendship with them, only video engages people on that level.