Let's talk repurposing live content.
People often ask me: " Ok so we went live, now what?"
Now the heavy lifting begins. Why? because you want these assets to keep working for you well after your event is over. SEO, AEO and GEO are your biggest visibility and discoverability friends.
You now want your event to be redistributed in different formats to meet your tribe where they hang out and provide value stemming from your livestream in formats they enjoy consuming their content.
This is where the magic happens. You don't want to rely on web crawlers to only search your stream assets, you want to be discovered across a variety of medium.
Want to explore how I'm helping others do this with their livestreams? Visit us over on Your Stage Community.
Check out how my LinkedIn:
How many pieces of content can you make from one event?