[game changers] Free SEO Tools and Guides

It's no surprise that Google offers free SEO tools since their business relies on advertising. By helping you create more content, they boost their revenue and improve search results.

Using Google's free tools for keyword research and site audits is a smart move. They're great when you're starting out and remain useful as your site grows.

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1. Google Search Console

Google Search Console is essential for indexing your site on Google and improving performance. It offers insights on keywords and allows you to submit URLs and sitemaps for quicker indexing. The tool shows how users and Google view your site, alerts you to performance issues, and helps you fix them to maintain your SEO rank.

2. Google Analytics

Google Analytics tracks paid search and marketing performance, showing how your content is doing. It provides real-world content performance data, revealing strategy gaps and helping you improve your keyword strategies.

3. Google Trends

Google Trends shows search volumes and regional trends, helping identify popular keywords, understand keyword difficulty, and make your content relevant while avoiding duplication.

4. Google Keyword Planner

Keyword Planner helps you research and discover popular keywords and provides performance data over time for both short and long-tail keywords, aiding in the discovery of new, less competitive keywords to drive traffic.

5. Google PageSpeed Insights

This tool assesses your site's loading speed on mobile and desktop devices, identifies bottlenecks, and suggests solutions to improve loading speed, crucial for reducing bounce rate and improving search engine rankings.

6. Google Mobile-Friendly Test

This tool shows how well your site performs on mobile devices and provides a report on its mobile usability, helping you optimize based on the results to improve search engine rankings.

Other Free SEO Tools

7. Answer The Public

Answer the Public helps you discover what people want to know by analyzing Google searches, providing valuable insights for SEO and helping you develop content ideas that keep visitors engaged.

8. Ahrefs

Ahrefs offers free SEO tools, including keyword research, link-building tools, and a keyword rank checker by country, expanding keyword search beyond Google and highlighting the importance of backlinks.

9. Screaming Frog

Screaming Frog offers free versions of two comprehensive SEO tools: a log file analyzer and a spider that finds redirects, page errors, and duplications, helping you improve your website and eliminate common SEO issues.

10. Ubersuggest

Ubersuggest helps with keyword research, site ranking tracking, and link analysis. It audits your site to identify and fix issues, providing various tools for keyword strategy and targeting.

11. MozBar

MozBar is a free Chrome extension from Moz that provides real-time metrics on any website or SERP you visit, helping you analyze the competition and improve your site.

12. Bing Webmaster Tools

Bing offers versions of Google's SEO tools, including an SEO suite for keyword research, backlink analysis, technical SEO scans, and detailed reports on needed improvements.

13. Yoast SEO

Yoast offers a free SEO plugin for WordPress with comprehensive features, including link checking, speed optimization, content analysis, and powerful indexing functionalities.

14. SEMrush

SEMrush offers some free SEO tools, including limited keyword searches, competitive analysis, domain and keyword analytics, a small site audit, and research ideas.

15. SimilarWeb

SimilarWeb provides competitive analysis and marketing intelligence, revealing what your competitors are doing well in SEO, including site performance and keyword rankings.

16. RankMath

RankMath helps improve organic traffic by optimizing your SEO ranking, offering keyword suggestions, monthly search volume insights, and strategies to boost your ranking.

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