19d • SERP teardowns
Why this supplement brand outranks 10 bigger sites - a SERP teardown
A small supplement brand is sitting above ten much bigger sites for a competitive head term. On paper it should not be winning. So what is Google rewarding here?
The E-E-A-T signals stack up fast: a named author with real credentials, citations to primary research, a genuine about page, and review schema that earns the rich result. None of it is flashy, but all of it is verifiable.
The lesson: in YMYL, trust signals beat raw domain size more often than people expect.
Which of these signals is hardest for you to add to your own pages right now?
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Why this supplement brand outranks 10 bigger sites - a SERP teardown
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