16d • SERP teardowns
The 6-point E-E-A-T checklist every YMYL page needs before it can rank
Before a YMYL page has any real shot at ranking, it needs to clear a basic trust bar. Here is the 6-point checklist I run every page through:
1) A named author, 2) visible credentials, 3) cited sources, 4) a clear editorial policy, 5) a last-updated date, and 6) some sign of real first-hand experience.
Miss two or three of these and you are fighting uphill no matter how good the writing is.
Which of the six does your current site skip most often?
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The 6-point E-E-A-T checklist every YMYL page needs before it can rank
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