12d • SERP teardowns
The 10-minute trust audit: run this on your own YMYL page today
Forget the theory for a second. Here's the actual checklist, in order, so you can go check your own site right now instead of just nodding along.
1) Open your top money page. Can you find the author's full name without scrolling? If it's "Admin" or missing, stop — nothing else matters until this is fixed.
2) Click the author's name. Does it go anywhere? A bio, a credentials page, a LinkedIn? If it's a dead link or no link, that's gap #2.
3) Ctrl+F the page for a source, study, or citation. Zero hits on a YMYL page is a red flag to both Google and a human reader.
4) Look for a last-updated date. If your "2024 guide" still says 2024 and nothing's changed, that's stale trust.
5) Check your About page. Does it explain who's actually behind the site, or is it generic filler about "passion for helping people"?
6) Search your own site for the word "disclosure" or "disclaimer." If it's not there and you're making money-adjacent claims, add it.
Run through your top 3 pages against this list and count how many boxes you're missing. Most people are surprised it's not zero, it's usually 2 or 3.
Post your score below (no URL needed) — which one is your weakest?
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The 10-minute trust audit: run this on your own YMYL page today
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