17d • SERP teardowns
A finance affiliate page that recovered after a core update
A finance affiliate page got crushed in a core update, then clawed its way back two cycles later. The before-and-after is a clean lesson in what Google wants from money content.
What changed: they added a credentialed reviewer, replaced thin comparisons with first-hand testing notes, and tightened their disclosure and sourcing. Same niche, far more trust.
If you've recovered a page after an update, what was the single biggest fix?
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A finance affiliate page that recovered after a core update
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