Pro Tip: 11 Ways To Increase Perceived Likelihood of Achievement

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"Here’s how you increase their perceived likelihood of achievement so more people take you up on your offer. Include one or more of the following:

1. Showing proof we have done what they want (our own story)

2. Showing proof of people just like them getting what they want (think testimonials)

3. Showing the sheer volume of happy reviews we’ve received (think lots of 5-stars)

a. If you don’t have reviews yet, even the number of people you’ve helped works.

4. Certifications/Degrees/Third party accreditations that we’re legit

5. Numbers, stats, research that supports the outcome you want them to believe

6. Experts vouching for us

7. Some new/unique characteristic they haven’t failed with before (so it might work this time)

8. Celebrities who have endorsed us (‘they trusted them, so should I’)

9. Guaranteeing they’ll achieve it (so we put some skin in the game too)

10. How well you describe them or the current pain they’re experiencing. The more specific the better. (think ‘he/she really gets me, they must know how to help’)

11. If possible, demonstrate the outcome live. Or, show a recording of it happening.

a. Ex: Advertising agency plays a recording of a call that a gym owner has to make to a lead on the sales call. “Could you handle making a call like that to a lead if we get them for you?” It demonstrates the outcome of the advertising services - people don’t want “leads” they want customers. They just don’t know a better way to ask for them."

Hormozi, Alex. $100M Leads Summary & Workbook: How to Get Strangers To Want To Buy Your Stuff (Acquisition.com $100M Series) (pp. 63-64). (Function). Kindle Edition.

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