Hey group, idk if this is the right place to ask but, got a potential client gearing up to shoot some cold emails at real estate investors/sellers. They're aiming to lead them through a funnel with a value-packed webinar, followed by a free resource to opt-in at the end of the webinar, and then onto a thank you page with a schedule a call CTA.
Think this approach fits well, especially since their target audience is in their 60-70s and they prefer a more formal vibe?