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Feb 3 • General Discussions
How to Build an Email List as a Pro Wrestler (and Why It’s Your Best Asset)
Does this sound familiar?
For years, I believed that if I just wrestled hard enough, if I just put on killer matches, the bookings would keep coming.
I thought my future in wrestling was all about being the best in the ring. My plan was simple:
- Work the indies, build a name.
- Get noticed by a big promotion.
- Get signed, and boom—life made.
I wasn’t worried about email lists, marketing, or “building an audience.” That stuff was for business people, not wrestlers. My “fans” would come from my matches, and my income would come from wrestling.
I was sure of it.
Then reality hit like a stiff lariat.
I got injured. Nothing major—just enough to keep me out of the ring for a while. Bookings slowed down. Promoters moved on. And suddenly, I realized something terrifying:
I had no direct way to reach my audience.
Social media? Algorithms played gatekeeper to my own fans. One day my posts blew up, the next, crickets.
Merch? No sales because I had no way to tell people I even had merch.
Future bookings? No hype, no demand, no leverage.
I wasn’t just injured—I was invisible.
At first, I did what most wrestlers do—I threw everything at social media.
📌 More Instagram posts.
📌 More Twitter promos.
📌 More random TikToks.
But none of it was mine. My reach depended on platforms I didn’t control.
I was ready to give up. I told myself, maybe I’m just not meant for this business long-term. Maybe it’s time to “grow up” and get a real job.
Then, I came across something that changed everything: an old-school wrestler’s mailing list.
Not social media.
Not a YouTube channel.
A simple email list—where he sent out match updates, merch drops, training content, and even exclusive tickets before anyone else.
And people LOVED it.
I had been thinking like an “independent contractor” instead of a business owner.
My career wasn’t just about wrestling—it was about owning my audience.
So, I started my own email list. Not fancy. Not complicated. Just a simple opt-in where I gave fans exclusive training tips, behind-the-scenes stories, and first dibs on merch.
Here’s what happened:
📩 My merch sales doubled—because I had direct access to people who actually wanted my stuff.
📩 My bookings increased—because I could hype my upcoming matches without relying on a promoter to do it for me.
📩 My brand became real—because now I had an engaged community, not just “followers.”
I realized: Social media is like renting space. An email list is like owning the building.
I used to think email marketing was something only businesses did. Turns out, the most successful wrestlers are running their careers like a business.
I’m not saying you need a million subscribers. But if you’re serious about wrestling long-term, start an email list. Even if it’s just 50 people. Even if it’s just a Google Form for now.
Because one day, the bookings might slow. The algorithm might hide your posts. The opportunities might dry up.
But if you own your audience?
You’ll never have to start over again.
And that’s why I’m grateful for the mess—because without it, I never would have figured this out.
Drop a comment below if this sounds like something you've experienced or thought of before!
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How to Build an Email List as a Pro Wrestler (and Why It’s Your Best Asset)
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