Good Marketing Is Fishing + Chess
Most wrestlers think marketing is just yelling louder.
- More posts
- More promos
- More links
That’s not marketing.
That’s noise.
Good marketing is a mix of fishing and chess.
Fishing gets attention.
Chess wins long term.
If you miss either one, you stay broke.
THE 3 RULES EVERY WRESTLER NEEDS TO UNDERSTAND
1. Use the right bait
Bait is your offer.
- Your match
- Your merch
- Your meet and greet
- Your story
If you use weak bait, you catch weak results.
Cheap bait catches casual fans.
Strong bait catches loyal fans.
If you want better fans, you need better offers.
2. Think like the fish
Stop thinking like a wrestler.
- Fans are busy.
- Distracted.
- Spoiled with options.
They do not care how hard you trained.
They care how this makes them feel.
Ask yourself:
- Why would a fan stop scrolling for this?
- Why would they spend money on this?
- Why would they come back again?
If you do not think like the fan, your marketing will miss.
3. Never reveal the hook
Do not scream “BUY NOW” every post.
Great marketing feels helpful, not desperate.
Fans should feel like:
- They discovered you
- They chose you
- They wanted this
Your job is to make the offer obvious without making it awkward.
Serve first. Sell second.
WHY THIS MATTERS IN WRESTLING
You are not trying to catch everyone.
You are trying to catch:
- The fan who buys every show
- The fan who brings friends
- The fan who buys merch every time
That is where real money comes from.
One loyal fan beats 100 casual ones.
THE BIG MISTAKE MOST WRESTLERS MAKE
They use small bait and wonder why they catch small fish.
Low effort posts
Generic promos
No clear offer
Big results require big thinking.
- Better bait
- Better strategy
- Better patience
ACTION
Look at your last promo or post.
Ask yourself:
- Was this the right bait?
- Did I think like a fan?
- Did I reveal the hook too early?
Rewrite it with those three rules in mind.
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Good Marketing Is Fishing + Chess
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