If you’ve ever wondered why some wellness pros with tiny followings convert better than influencers with 100K+… this episode is your wake-up call.
In this conversation, Chloe Williamson breaks down how audience quality beats audience size every time—and why real engagement is the only metric that actually grows your business.
Chloe shares how to spot fake followers, what “authentic engagement” really looks like, and why collaborating with aligned micro-communities can outperform big-name influencers.
This is essential listening if you’re building visibility, planning collabs, or designing an audience-growth strategy that actually converts.
What you’ll learn:
- Why follower count is a terrible indicator of real influence
- How to identify genuine vs. bought or bot followers
- Why smaller, engaged communities convert better than large passive ones
- How to choose collaborators who actually bring ROI
- The mindset shift from vanity metrics → authentic connection
Reflection Prompt
Where in your business are you chasing numbers… instead of nurturing real human engagement?
Drop your insights below—let’s build audiences that are real, aligned, and ready to grow with you. 🚀