Most entrepreneurs waste 80% of their time talking to people who were never going to buy.
Here's the fix.
Before any discovery call, run every prospect through 3 simple questions:
1. Do they have the exact problem you solve?
Not vaguely, specifically. If you help service businesses generate high-ticket clients, make sure that's who's on your calendar. Generalists waste time. Precision prints money.
2. Do they want to solve it right now?
Pain without urgency equals endless "let me think about it." You want people in motion, not people comfortable staying stuck.
3. Can they invest in the solution?
Drop a soft price anchor early: "This typically starts at $X." That one sentence filters out tire-kickers before you ever jump on a Zoom.
Three questions. Applied consistently, they'll cut your call volume in half and double your close rate.
More leads isn't the goal.
Better leads is.
Share this with an entrepreneur who's drowning in discovery calls that go nowhere.