Need some inspiration for your next YouTube video? Here are 37 formats to start you off. Let me know in the comments if you would like clarification/examples/etc, or just let us know what video format you like the best for your channel!
Foundational / Core Formats
- Talking Head – The creator speaks directly to the camera, often in a home studio or simple setup. Great for tutorials, storytelling, commentary, or thought leadership.
- Vlog – “Video blog” format following the creator’s day, experience, or journey. Can be cinematic or casual. Builds parasocial connection.
- Video Essay – Scripted, narrative-driven commentary often with B-roll, archival clips, and research. Common in film, culture, or tech analysis.
- Tutorial / How-To – Step-by-step instructional videos teaching a specific skill, tool, or process.
- Review / Unboxing – Creator reviews or unboxes a product with commentary, pros/cons, and personal experience.
- Challenge Video – Creator attempts a challenge (e.g., “I made $100 in 24 hours online”) with a storytelling or experiment-style twist.
Educational & Informational Formats
7. Explainer Video – Uses visuals, animations, or concise explanations to break down complex topics.
8. Listicle / Countdown – “Top 10…” or “5 Ways to…” format that’s easy to consume and great for SEO.
9. Case Study / Breakdown – Analyzes a person, business, trend, or event in detail.
10. Deep Dive / Longform Documentary – In-depth research piece on a niche subject; slower pace, high retention.
11. Mythbusting / Fact Check – Debunks common misconceptions or viral claims.
Entertainment & Storytelling Formats
12. Storytime – Personal story told directly to camera, often dramatic or funny.
13. Reaction Video – Creator reacts to media, trends, or viewer submissions.
14. Compilation / Montage – Curated clips or highlights, often from other videos or events.
15. Parody / Skit – Short comedic or satirical videos imitating trends or cultural moments.
16. Documentary Vlog Hybrid – Mix of vlog storytelling and investigative/documentary structure.
Business & Passive Formats
17. Cash Cow / Faceless Channel – Outsourced or AI-assisted channel with voiceover and stock footage, built for ad revenue.
18. Compilation / Highlight Channel – Clips of viral or public domain content monetized for watch time and ads.
19. Podcast Video – Longform conversation or interview, often repurposed for audio platforms.
20. Case Study / Business Breakdown – Detailed look at business models, marketing strategies, or income reports.
Experimental / Creator-Driven Formats
21. Social Experiment – Creator sets up a real-world scenario to observe reactions or outcomes.
22. Transformation / Journey – Before-and-after story showing progress over time.
23. Time-lapse / Process Video – Condenses a long process into a short, satisfying video.
24. Mini-Doc Series – Episodic storytelling around a theme for bingeable viewing.
25. Behind the Scenes – Shows how something is made or the creator’s workflow.
26. Comparison / Versus – Head-to-head comparison between tools, strategies, or ideas.
Community & Interactive Formats
27. AMA / Q&A – Creator answers community questions in an informal or humorous way.
28. Subscriber Experiments – Creator tests ideas submitted by the audience.
29. Collaboration / Duet – Multiple creators work together or react to each other’s content.
30. Challenge Your Audience – Turns a challenge outward for the audience to try themselves.
Lesser-Known / Emerging Formats
31. Silent Tutorial – Tutorial or process video with no talking, relying on visuals and ambient sound.
32. Narrative Commentary – Combines storytelling and opinion, often over gameplay or background footage.
33. “Study With Me” / “Work With Me” – Real-time co-working or focus sessions with light music.
34. Data-Driven Visual Story – Animated storytelling using charts and stats, popular in economics and tech.
35. First Principles Breakdown – Explains how things work from the ground up in an analytical way.
36. AI or Automation Experiments – Creator builds or tests something using AI tools.
37. Narrative Voiceover Channel – Faceless, story-based content narrated with emotion or mystery.