Oct 13 • Copywriting
The Fundamentals of Copywriting.
Alright...
We'll be learning about the Fundamentals today.
If you ask why? cause that's how you will learn much faster.
See, if you try to drive a car for the first time without knowing it's Fundamentals, then
you're surely to fail starting the car.
Similarly, if you start writing copy without knowing it's Fundamentals then you're sure to fail writing
Copy that sells.
With that, let's get started!
⚙️ The 5 Fundamentals of Copywriting
(Burn These Into Your Brain)
- 🧑🏻💻 Know Your Prospect Better Than They Know Themselves:-
You can’t sell if you don’t know who you’re talking to. Find out:
• What keeps them up at night
• What they secretly want but won’t say out loud
• What they fear losing
• What they’re sick of hearing
Get inside their head so deeply that when they read your words, they think,
“Damn, this person gets me.”
That’s the first spark of trust.
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2. 🧲 Your Headline is the Ad for the Ad
I know, you're probably thinking. "What the heck did he just wrote?"
What I'm saying, you dumbo, is basically If your headline stinks, nobody reads the rest.
Your headline’s only job is to get the first line read.
That’s it!
Now, a question may rise here "how do I make my Headline not stink?"
You're gonna have to use the
"Trinity of Copywriting"
Curiosity. Benefit & Clarity.
Example: “How I Went from Flat Broke to $10,000 a Month in 90 Days without working more than 2 hours a day."
It’s clear, it’s specific, it’s emotional.
That’s what you want in your Headline.
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3. ✅ Sell Benefits, ❌ Not Features.
People don’t care that your blender spins at 18,000 RPM.
They care that it makes smoothies so creamy your kids will beg for spinach.
Every time you write a line, ask:
“So what?”
Keep asking until you hit an emotion, that’s your benefit.
Here's another example cause you're probably not that smart to figure out on your own 🤓:
“It has 256GB of storage.”
So what? “You can store more apps and photos.”
So what? “You never have to delete memories again.”
That's the Benefit 💥
Here's a bigger picture: A Copywriting Course.
Feature: 12 Video Lessons and templates
Benefit: "Learn the exact words that turn readers into buyers even if you’ve never sold a thing before."
The emotional payoff? Confidence and Money.
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4. 🫂 Make It Feel Personal
People don’t trust companies. They trust people.
Write like you’re talking to one person...
Your best friend who needs this product badly.
Use words you’d actually say out loud.
Break grammar if you must.
Sound real, not robotic.
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5. 😃 Always Ask for the Damn Sale!
Too many rookie copywriters dance around it.
They entertain, educate, and then nothing.
You must tell them exactly what to do next.
Click. Buy. Call. Sign up. Whatever.
And give them a reason to do it now, not later.
People won't do things on their own, you have to tell them what to do next else they'll take no action.
Give them a CTA! (Call To Action)
I'll exactly teach you how on the next post.
For now, these are the 5 Fundamentals of Copywriting... This is only 8 or 9% of what I know.
There's so many more to teach you about, so stay tuned.
Until next time.
Moses Copy
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The Fundamentals of Copywriting.
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