The Strategy That Turned My ‘Cold List’ Hot — And Closed 7 Deals
Born and raised in Ly, and like many of you, I jumped into wholesaling after that moment when the 9–5 grind finally broke me. I remember sitting in my car before work feeling empty, knowing I needed a different life. That’s the same fire most of us carry when we enter this game. But let’s be real, the journey hits hard. Dead leads, ghosted calls, cold lists that feel lifeless. I kept wondering if I was doing something wrong. Turns out the leads weren’t dead… they were just untouched, un-positioned, and un-framed. Everything shifted when I started using something I call the Spotlight Post, a simple positioning move that warms cold leads fast and makes sellers lean in instead of disappear. It brought life back to leads I had already written off. Not saying it’s been smooth, this industry tests your patience and your identity. But this week, after leaning into the spotlight strategy and tightening my lead rhythm, I closed 7 contracts. It’s been wild, and honestly, it reminded me why we push through the messy middle. If you’re grinding right now with cold lists and slow traction, don’t take it personal. Your systems just haven’t caught up to your effort yet. Keep testing, keep adjusting, keep showing up. Momentum always hits right after the part where you feel like quitting. Here’s to a stronger week ahead — stay locked in.