Every day you operate without tracking your key performance indicators (KPIs), metrics, or numbers is another day you're playing games with your business and your dreams.
Disney doesn't "kind of" know how many people enter their parks. They know EXACTLY. They track every footstep, every dollar spent, every minute you wait in line. They're measuring you before you even show up. PS - YOU AUTHORIZED THE APP TO TRACK YOU EVEN WHEN YOU'RE NOT IN THEIR PARKS hee hee.
McDonald's doesn't "feel like" they're moving cars through the drive-thru quickly. They time it to the SECOND. That's why they send you to that parking spot—to keep their numbers clean while you wait. They're protecting their metrics while serving you.
These aren't billion-dollar companies BECAUSE they track numbers. They're billion-dollar companies BECAUSE THEY EXECUTE ON WHAT THE NUMBERS TELL THEM.
What are your numbers telling you? Don't know? Then you don't have a business. You have a hobby.
How many calls does it take you to get a lead?
How many leads to get a contract?
How many contracts to close a deal?
What's your average profit per transaction?
What's your conversion rate at each step?
These aren't "nice to have." This is the difference between eating and starving.
Winners obsess over their numbers because numbers don't have feelings. Numbers don't make excuses. Numbers don't lie about why they didn't close.
Your competition is measuring. Your competition is improving based on data. Your competition is COMING FOR YOUR DEALS while you're "feeling good" about last month.
Stop acting like a tourist in your own business. Be the CEO. Know your numbers cold.
No metrics, no mastery.
No KPIs, no kingdom.
The standard you ignore becomes the standard that eliminates you.