Listen up. You want to find motivated sellers? I'm going to give you three bulletproof strategies that separate the winners from the wannabes. No fluff, no maybes, just what works.
Strategy #1: Digital Hunting Grounds
Your first battlefield is the online marketplace. I'm talking Zillow, Redfin, Facebook Marketplace, and Craigslist. Here's the raw truth – we used to show step-by-step videos of our lead generation process, but YouTube shut that down because of privacy concerns. But here's what I'll tell you: all that premium content? It's waiting for you in our private SKOOL community vault. Free to join, but only for those serious about winning.
On Facebook Marketplace, cut through the noise. Agents and wholesalers flood the platform, but here's your advantage: one simple question – "Are you the owner or an agent?" That's your filter. That's your time-saver.
Don't sleep on Craigslist. The boomer generation, this silver tsunami of sellers? They're creatures of habit. While everyone's chasing the next shiny platform, they're still posting their properties where they always have. Their resistance to change is your opportunity.
Strategy #2: Boots on the Ground
Winners don't make excuses; they make adjustments. Driving for dollars isn't about dedicating your whole day. It's about strategic route planning during your regular activities. Get out of that car. Knock on doors. Talk to neighbors. Leave your mark. Every interaction is an opportunity, and every opportunity missed is money left on the table.
Strategy #3: Social Media Dominance
Here's the reality check – posting once won't cut it. The human brain needs seven exposures to your message before it sticks. You need to be everywhere, consistently. Broadcast that you're hunting for ugly houses. But here's where most fail – they don't incentivize referrals.
I'll give you a winner's secret: Someone sends you a referral? Hit them with a $5 Starbucks e-gift card. Immediately. Even if the deal goes nowhere. Why? Because winners understand the long game. You're not buying coffee; you're buying mindshare. You're building an army of people thinking about you every time they see an ugly house.