Jun '24 • 📣 GENERAL
Three lumpy mail ideas for three different budgets
NOTE: I'm not saying any of these ideas are good. But they are ideas. And they are better than doing nothing...
1. Fake dog poo
Pair this with a letter, with a headline like "Crap (thing you fix)?" and watch the replies roll. But don't expect them all to be positive. You will get moaners telling you how 'unprofessional' this is.
If you want to steal this one you've gotta have some cojones, thick skin, and a desire to only take on clients with a sense of humour.
Price: £1.85 per package (inc delivery).
2. Tiny coffins
The dog poo generates a small discomfort in some prospects. But tiny coffins? Boy can they generate an angry mob.
Pair this with a personalised letter inside of the coffin, with the headline "The death of (prospects company)?" if you dare. Or tone it back with "The death of (thing your prospect currently uses to fix the same problem you solve)?".
Guaranteed to generate maximum replies. Most of which will be coming for your head.
Price: £4.46 per package (inc delivery).
3. Needle in a haystack book
Imagine being delivered a book just 70 pages long. And on every page, on both sides, is a close-up picture of a haystack.
And in the entire book there is just ONE tiny needle.
How stupid is that book? Very stupid. Which is exactly why you should send it to the unique, hard to find prospects in your market.
Staple a letter to the cover, and use a headline along the lines of "You are a needle in a haystack, (Name)". Then use the body copy to appropriately stroke their ego.
Pro tip: Find the needle yourself, and in the PS of the letter tell them to get in touch with you if they wanna know exactly where the needle is.
Price: £16.45 per package (inc delivery).
P.S. lemme know if you're gonna steal any, or drop your own weird ideas this week.
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Three lumpy mail ideas for three different budgets
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