12d • 📣 GENERAL
About the 'Sinterklaas' package
So I hand delivered some packages containing choclate money (Sinterklaas themed gift), an hand written Poem (also sinterklaas themed) and a sales letter (Sales letter themed).
I used bought adresses, but I only went to a Industrial area so next time i'll probably just go there and put the package in any building that looks occupied. However, follow up would be problematic as I would not have the phone numbers.
Results so far: nothing. I called the people I send the package to (only 7 so far as is was a lot of work).
I got four people on the phone, three of which were decision makers.
All were very possitive about the package, but were not looking to switch bookkeeping services to me.
Two of the companies on the list did not exist anymore.
Couple of things I learned:
- Sending people chocolates buys you a phonecall
- When people have found a bookkeeper they like, they stick (which also translates in a high retention rate when I sign a client)
- Delivery is very complex in some areas
Any thoughts on how to proceed?
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About the 'Sinterklaas' package
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