Loyalty isn’t a “nice extra.” It’s how you avoid churn.
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Most customers don’t leave because they had a bad experience. They leave because life gets busy… and you become the business they meant to come back to.
That’s why our loyalty processes focus on simple retention triggers:
✅ a clear reason to return
✅ easy redemption (no friction)
✅ reward repeat visits (2nd/3rd visit is where retention is born)
✅ referrals that reinforce the habit
✅ reactivation nudges before customers disappear
Question for you:
What’s your #1 move to stop “silent churn” before it happens?
Pick one:
A) bounce-back reward (come back incentive)
B) weekly/monthly customer rhythm (consistent reason to return)
C) referral incentive
D) VIP/member-only benefit
E) reactivation message to past customers
Drop the letter + your business type, and if you want, I’ll suggest a retention trigger you can run this week.
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Bob Kimsey
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Loyalty isn’t a “nice extra.” It’s how you avoid churn.
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