Need Better Quality Leads Through Facebook Advertising

Ran some facebook ads for web design services for a little over a months time. It was a generic graphic with generic copy. I managed to land a client for 2.4k after spending approx. $1.2k on advertising. The site itself was $1.5k and then I upsold on some other services an additional $900. Through this period I received 48 leads with most of them being completely unqualified.

They mainly came in through lead forms with the option to book in a call after submitting a form (my sale was one of 2 people who booked in a call). Should I get rid of the forms and send prospects directly to a funnel page?

Not sure if I should niche down and if I do to what sector. Only looking to create simple 5-page sites on framer.

Any advice on niching, ad strategies, copy, graphics, or anything else would be highly appreciated.

Funnel Page for reference: www.toptiermedia.au

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