Meta’s New AI Move: Powerful, Aggressive, and Under Fire.
As of this month, Meta is now training its AI on public posts, likes, and comments from EU Facebook and Instagram users — unless you opt out.
No, this doesn’t include private DMs.
Yes, the default is opt-out, not opt-in.
And yes, regulators and privacy groups are already going after it.
Why Meta says it’s doing this:
🧠 To make their models more “culturally intelligent” in Europe
📚 To compete with OpenAI and Google, who already leverage global datasets
📈 To localize AI outputs — humor, language, nuance
Why privacy advocates are pushing back:
🔒 GDPR was designed for explicit consent, not buried opt-outs
⚖️ “Legitimate interest” isn’t a free pass for mass data harvesting
🚫 Training AI wasn’t the original reason users gave Meta their data
Groups like noyb argue this crosses legal lines — and they’ve already filed to block it across multiple EU nations.
France, Belgium, and Hamburg are also stepping in.
Germany’s courts, though? They’re letting it slide (for now).
Here’s the bigger play:
Meta is betting that public content = fair game — legally and strategically.
But the line between “public” and “personal” is thinner than ever.
And as AI models train on billions of user interactions, the question becomes:
At what point does optimization cross into exploitation?
If you’re in the EU and don’t want your posts feeding AI, you’ll need to manually opt out — through a multistep form buried in Meta’s settings.
Ethical? Strategic? Inevitable?
Drop your thoughts below 👇