Jan 3 • AI Tools & Best Practices
Responsible & Ethical Use of AI in Real Estate
Artificial intelligence can supercharge your business, but it's essential to use it responsibly. Here are key principles from NAR and other industry guidance:
• **Transparency:** Disclose when and how AI tools are used so clients understand they're interacting with an algorithm or automated system【428128893005751†L930-L944】.
• **Data privacy & security:** Choose AI solutions that safeguard client data and comply with privacy laws; avoid sharing confidential information with unvetted tools【428128893005751†L849-L868】.
• **Fair housing:** Monitor predictive models and lead scoring to ensure they don't discriminate against protected classes or perpetuate bias in housing【428128893005751†L849-L868】.
• **Human oversight:** AI should augment, not replace, your expertise. Always review AI-generated content, verify facts and tailor communications for each client【351183288622135†L232-L235】.
• **Accuracy:** Double‑check market stats, valuations and descriptions produced by AI before you share them; correct any errors immediately.
• **Ongoing education:** Stay current on evolving regulations, ethical standards and best practices as AI technology advances【428128893005751†L930-L944】.
Following these principles ensures AI enhances your service while maintaining trust and compliance.
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Responsible & Ethical Use of AI in Real Estate
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