[Hiring] [Remote Work] [Marketing] Performance Marketing Manager

────────────────────────

ROLE OVERVIEW

────────────────────────

Role: Own and scale Avida’s paid advertising engine across dozens of fitness coach accounts, driving profitable growth, improving ROAS, and expanding the company’s paid acquisition program.

────────────────────────

APPLY

────────────────────────

https://jobs.ashbyhq.com/avida/dce68847-5897-422b-9c0e-01e327f15a1e

────────────────────────

COMPENSATION & WORK DETAILS

────────────────────────

Salary: Competitive Base + Performance Bonuses + Equity

Pay Type: Base + Performance Bonus + Equity

Work Type: Full-Time

Location: [Remote]

────────────────────────

KEY TASKS

────────────────────────

Key Tasks:

Manage and scale Meta Ads campaigns across multiple coach ad accounts, onboard new coaches into paid programs and guide first 90 days performance, optimize campaigns daily across CPC CPL ROAS and conversion metrics, develop and document paid ads playbooks for fitness vertical, collaborate on content strategy and creative testing, maintain performance dashboards and communicate ROI to stakeholders, manage Ads Kickstarter subsidized program and transition to self-funded spend, oversee Meta Pixel and Conversions API integrations with Webflow landing pages, build forecasting models for leads CAC and revenue alignment, scale paid program volume while maintaining benchmarks, test expansion into Google TikTok YouTube email and SMS, leverage AI and automation for reporting creative testing and efficiency gains

────────────────────────

QUALIFICATIONS

────────────────────────

Qualifications:

3+ years hands-on Meta Ads management experience, proven ability managing $30k+ monthly ad spend profitably across multiple accounts, strong direct-response marketing expertise, experience in fitness wellness health or creator ecosystems preferred, strong analytical and attribution skills, experience explaining performance metrics to non-marketers, familiarity with personal brand or creator-driven paid campaigns, startup mindset with ability to build and own a function

────────────────────────

TOOLS & CLIENT

────────────────────────

Tools: Meta Ads Manager, Webflow, Meta Pixel, Conversions API (CAPI), Analytics & Attribution Tools

Client Type: Fitness Coaches / Creator-Led Businesses (B2B2C)

────────────────────────

ROLE TAGS

────────────────────────

Category: [Marketing]

Sub-Category: [Performance Marketing] [Paid Media] [Fitness]

────────────────────────

BROWSE SIMILAR ROLES