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ROLE OVERVIEW
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Role: Develop and execute integrated marketing strategies for retail programs and service-led initiatives, aligning in-store and digital experiences to drive brand equity, traffic, and commercial performance.
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APPLY
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COMPENSATION & WORK DETAILS
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Salary: Not disclosed
Pay Type: Not disclosed
Work Type: Full-Time
Location: [US Only]
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KEY TASKS
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Key Tasks: Develop integrated retail and services marketing strategies, create and own integrated briefs for seasonal and evergreen initiatives, translate store and service insights into actionable campaigns, partner with Creative Social PR Digital Email and Store Ops teams, support quarterly and seasonal GTM planning, align initiatives within enterprise marketing frameworks, track and optimize initiative performance, strengthen omnichannel storytelling across in-store and digital touchpoints
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QUALIFICATIONS
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Qualifications: 5–8 years experience in integrated or brand marketing within retail or omnichannel organizations, experience developing customer-led marketing strategies, strong cross-functional collaboration skills, experience building integrated briefs for creative execution, understanding of omnichannel marketing including digital social email and in-store, experience supporting GTM planning processes, strong strategic communication and storytelling skills, analytical mindset with performance optimization experience
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TOOLS & CLIENT
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Tools: Marketing Operations Platforms, Email & SMS Platforms, Digital & Social Channels
Client Type: Retail and Consumer Brand Customers
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ROLE TAGS
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Category: [Marketing]
Sub-Category: [Brand Marketing] [Retail] [Omnichannel]
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