22d • Job Offers
[Hiring] [Remote Work] [Marketing] Demand Generation Marketing Manager
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ROLE OVERVIEW
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Role: Lead and execute integrated demand generation and content marketing programs to drive qualified leads, pipeline growth, and revenue impact within the K-12 education sector.
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APPLY
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COMPENSATION & WORK DETAILS
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Salary: Band 5 midpoint $129,635.08 (final salary based on experience and level)
Pay Type: Base (bonus eligible)
Work Type: Full-Time
Location: [US Only]
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KEY TASKS
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Key Tasks: Develop and execute integrated demand generation campaigns aligned to quarterly themes, build multi-channel programs across email paid media SEO social and events, create and optimize marketing automation workflows and lead nurturing programs, design state-specific campaigns and enablement assets for Sales, manage webinars white papers and thought leadership initiatives, coordinate marketing support for K-12 conferences and events, define and report on KPIs including MQL SQL conversion and pipeline contribution, collaborate with Sales Product and Customer Success on GTM alignment
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QUALIFICATIONS
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Qualifications: 5+ years experience in growth or demand generation marketing, experience in K-12 education nonprofit or edtech sector, hands-on experience with CRM and marketing automation systems such as HubSpot and Salesforce, experience building multi-channel integrated campaigns, strong content creation and storytelling skills, ability to analyze campaign performance and optimize ROI, familiarity with ABM and analytics tools, strong commitment to equity and inclusive messaging
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TOOLS & CLIENT
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Tools: HubSpot, Salesforce, Marketing Automation Platforms, Analytics Tools
Client Type: K-12 School District Leaders and Education Decision Makers
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ROLE TAGS
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Category: [Marketing]
Sub-Category: [Demand Generation] [Education] [B2B]
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[Hiring] [Remote Work] [Marketing] Demand Generation Marketing Manager
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