──────────────────────── ROLE OVERVIEW ──────────────────────── Role: Own and lead the end-to-end marketing function, driving profitable ARR growth, scalable demand engines, and full-funnel performance across acquisition, activation, retention, and expansion for a leading SaaS messaging platform. ──────────────────────── APPLY ──────────────────────── https://jobs.ashbyhq.com/eztexting/b953159e-82d4-46cf-8d16-3079a88cc598 ──────────────────────── COMPENSATION & WORK DETAILS ──────────────────────── Salary Range (Base + Variable Target): Tier 1 (Bay Area, NYC, SEA): $264,745 – $363,375.60 Tier 2 (LA, SD, BOS, ATX, DC, PHI): $252,978.63 – $334,305.55 Tier 3 (DAL, ATL, HOU, NSH, MIA, ALB): $235,328.96 – $319,770.53 Tier 4 (Other Eligible States): $205,912.84 – $290,700.48 Pay Type: Salary + Variable Work Type: Full-Time Location: Remote (CA, NY, TX, MA, WA, GA, PA, FL, TN, DC, MO only) ──────────────────────── KEY TASKS ──────────────────────── Key Tasks: Own marketing-driven ARR across self-service and sales-assisted motions, build and scale diversified acquisition channels across paid organic partner and lifecycle programs, optimize CAC payback and cohort performance, strengthen brand positioning in the SMS and messaging category, improve full-funnel conversion from acquisition to expansion, integrate AI into marketing strategy operations and discovery visibility, build analytics infrastructure and MarTech systems, manage agency and vendor performance with ROI accountability, partner cross-functionally with Product Sales Customer Success and Finance to align growth strategy, present performance and investment strategy at board level ──────────────────────── QUALIFICATIONS ──────────────────────── Qualifications: 12+ years progressive marketing leadership in SaaS or subscription businesses, 7+ years leading SMB and MidMarket growth strategies tied to ARR outcomes, proven track record driving measurable revenue growth in competitive markets, deep expertise in demand generation performance marketing SEO lifecycle and product positioning, strong command of unit economics including LTV CAC payback and churn dynamics, experience managing significant paid media budgets, demonstrated ability to build high-performing teams and scalable systems, experience integrating AI into marketing operations and optimization

──────────────────────── ROLE OVERVIEW ──────────────────────── Role: Lead and scale omni-channel DTC growth strategy for a category-leading microbiome science company, driving performance, measurement innovation, creative optimization, and sustainable revenue expansion. ──────────────────────── APPLY ──────────────────────── https://job-boards.greenhouse.io/seed/jobs/7646667003 ──────────────────────── COMPENSATION & WORK DETAILS ──────────────────────── Salary: $225,000 – $260,000 USD annually + Equity Pay Type: Salary Work Type: Full-Time Location: United States (100% Remote) ──────────────────────── KEY TASKS ──────────────────────── Key Tasks: Lead DTC performance strategy across paid and non-paid channels, evolve measurement frameworks using MMM MTA LTA marginal ROI and incrementality models, scale new acquisition channels while optimizing existing ones, drive creative testing insights to improve performance outcomes, collaborate with Brand Creative Product Data and Engineering teams on full-funnel campaigns and launches, balance marginal returns with long-term sustainable growth, recruit mentor and develop world-class growth talent, deploy AI-enabled tooling and experimentation frameworks to accelerate impact, conduct performance analysis and hands-on optimization as needed ──────────────────────── QUALIFICATIONS ──────────────────────── Qualifications: Proven experience managing DTC businesses exceeding $200M+ revenue, 10+ years growth or performance marketing leadership experience, deep expertise in attribution modeling marginal returns and incrementality testing, strong omni-channel strategy and execution experience, demonstrated ability to lead high-performing teams, exceptional analytical and executive communication skills, experience leveraging AI in growth marketing environments, player-coach leadership mindset ──────────────────────── TOOLS & CLIENT ──────────────────────── Tools: MMM Platforms, Multi-Touch Attribution Systems, Incrementality Testing Tools, Paid Media Platforms, SEO & Lifecycle Marketing Tools, AI Growth & Analytics Tools

leadership, engage directly with customers for validation and AI-driven launches ──────────────────────── QUALIFICATIONS ──────────────────────── Qualifications ... first-customer acquisition strategy, collaborate with engineering on delivery trade-offs, lead GTM execution with Marketing and Sales, present strategy to executive

Leadership] [Growth Marketing] [E-Commerce] [Demand Generation] ──────────────────────── BROWSE SIMILAR ROLES ──────────────────────── Job Title Search ... Platforms Client Type: Premium Direct-to-Consumer Brand ──────────────────────── ROLE TAGS ──────────────────────── Category: [Marketing] Sub-Category: [Executive