8d • Business/Strategy
Because of AI Tailwind lost 75% of their engineers
According to Adam Wathan (creator of TailwindCSS), Tailwind is growing faster than ever. It’s bigger than it’s ever been. And yet revenue is down nearly 80%.
The core problem is discovery. Traffic to their docs is down roughly 40% compared to early 2023. And the docs are how people find Tailwind’s commercial products. When discovery disappears, so do customers.
People aren’t reading the docs anymore. LLMs are.
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Do you think this will affect other websites/products? More importantly, how does this change our role as designers?
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Because of AI Tailwind lost 75% of their engineers
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