Hi everyone, I need some career clarity.
I am a graphic designer with 5 years of experience, mainly in brand identity and motion graphics. I can also handle video editing, but my strongest skill is brand identity design.
The challenge is: brand identity clients rarely return maybe once every few years, while video editing has consistent monthly work, especially with the growing demand for content in 2025.
So i am stuck between:
- Staying focused on brand identity (high-value but low frequency)
- Or shifting more toward video editing (lower ticket but recurring retainers)
What would you do in my position?