28d • GEMS
Why Your Content Isn't Connecting (And How To Fix It)
One of the biggest misconceptions in content creation is believing that content exists to provide information.
It doesn't.
Information is everywhere.
Connection is rare.
When someone decides to:
✔ Follow you
✔ Join your group
✔ Subscribe to your community
✔ Buy your offer
✔ Refer a friend
It's usually because they connected with you emotionally first.
This is why I teach my clients and community members to create content around four core reactions.
1. Content That Makes People FEEL
Examples:
- Personal stories
- Testimonies
- Lessons learned
- Behind-the-scenes struggles
- Transformation journeys
Purpose:
To build trust and relatability.
Question to ask:
"What emotion do I want my audience to feel?"
Examples:
Hope.
Relief.
Encouragement.
Conviction.
Inspiration.
2. Content That Makes People THINK
Examples:
- Contrarian opinions
- Perspective shifts
- Questions
- Hot takes
- Industry myths
Purpose:
To challenge existing beliefs.
Question to ask:
"What belief am I helping my audience reconsider?"
3. Content That Entertains
Examples:
- Funny stories
- Relatable memes
- Entrepreneur struggles
- Mom life moments
- Behind-the-scenes humor
Purpose:
To increase engagement and relatability.
Question to ask:
"What would make my audience smile and say, 'That's so me'?"
4. Content That Inspires Action
Examples:
- Challenges
- Prompts
- Checklists
- Tutorials
- Calls-to-action
Purpose:
To move people from consuming content to doing something.
Question to ask:
"What action do I want my audience to take after seeing this?"
The AI Prompt
Copy and paste this into ChatGPT:
"Based on my niche, target audience, mission, and message, create:
- 10 content ideas that make my audience FEEL emotion
- 10 content ideas that make my audience THINK deeply
- 10 content ideas that entertain my audience
- 10 content ideas that inspire my audience to TAKE ACTION
For each idea include:
- A hook
- A caption outline
- A suggested call-to-action
Make the content authentic, relatable, emotionally engaging, and designed to create conversation."
Final Thought
Don't ask:
"What should I post today?"
Ask:
"What reaction do I want to create today?"
That single shift can completely change how your audience responds to your content.
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Why Your Content Isn't Connecting (And How To Fix It)
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