IS MARKETING, DOING MARKETING? · True Sales Pro (Free Group)

IS MARKETING, DOING MARKETING?

Here is what I know…

As a multiple offer owner and head of sales one thing I’ve learned going from zero to $2.7M / month cash is that you can’t get anywhere without good marketing.

If you’re on an offer and the marketing is weak be careful and be aware that road doesn’t lead anywhere good for you.

Sales guys need to be hyper aware of this reality in the high ticket casino.

2 things we’ve added do to keep leads in the pipe.

Run live events. We do about 2-3 a month. This gives an influx of leads and is a great place to send your follow ups. Also the setters can dial the shit outta the registrants no show after. These are solid quality usually and can be sent to a call pretty quick.
Use contests to hire marketing. We get multiple guys running ads and organic with the engine they choose and have them compete for prizes. Then the best usually gets hired for a role or a project.

Healthy competition brings out the best in people.

Listen…

Innovation comes from frustration.

We had a major lead issue in 2023 when we lost our social accounts and went from 150 calls a day to 20.

This spurred us to innovate and get creative.

Make sure your leadership team does the same and toes the line for you.

Onward.

1 comment